| Social media scholarship in sport management research: A critical review G Abeza, N O’Reilly, B Séguin, O Nzindukiyimana Journal of Sport Management 29 (6), 601-618, 2015 | 228 | 2015 |
| The Olympic brand, ambush marketing and clutter B Séguin, NJ O'Reilly International Journal of Sport Management and Marketing 4 (1), 62-84, 2008 | 206 | 2008 |
| Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL G Abeza, N O’Reilly, B Seguin Communication & Sport 7 (1), 80-109, 2019 | 190 | 2019 |
| Determinants of sport participation among Canadian adolescents IE Berger, N O’Reilly, MM Parent, B Séguin, T Hernandez Sport management review 11 (3), 277-307, 2008 | 153 | 2008 |
| Profiling major sport event visitors: The 2002 Commonwealth Games H Preuss, B Seguin, N O'reilly Journal of sport tourism 12 (1), 5-23, 2007 | 142 | 2007 |
| Olympic marketing A Ferrand, JL Chappelet, B Séguin Routledge, 2012 | 137 | 2012 |
| The role of social media in the co-creation of value in relationship marketing: a multi-domain study G Abeza, N O’Reilly, D Finch, B Séguin, J Nadeau Journal of Strategic Marketing 28 (6), 472-493, 2020 | 124 | 2020 |
| Factors that led to the drowning of a world championship organizing committee: A stakeholder approach MM Parent, B Séguin European Sport Management Quarterly 7 (2), 187-212, 2007 | 112 | 2007 |
| National sports organisations and sponsorship: an identification of best practices B Seguin, K Teed, NJ O'Reilly International journal of sport Management and marketing 1 (1-2), 69-92, 2005 | 104 | 2005 |
| Mega-special-event promotions and intent to purchase: A longitudinal analysis of the Super Bowl N O’Reilly, M Lyberger, L McCarthy, B Seguin, J Nadeau Journal of Sport Management 22 (4), 392-409, 2008 | 103 | 2008 |
| Social media as a relationship marketing tool in professional sport: A netnographical exploration G Abeza, N O’Reilly, B Seguin, O Nzindukiyimana International Journal of Sport Communication 10 (3), 325-358, 2017 | 102 | 2017 |
| Toward a model of brand creation for international large-scale sporting events: The impact of leadership, context, and nature of the event MM Parent, B Séguin Journal of Sport Management 22 (5), 526-549, 2008 | 93 | 2008 |
| How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid C Hautbois, MM Parent, B Séguin Sport management review 15 (3), 263-275, 2012 | 84 | 2012 |
| Urban sportscapes: An environmental deterministic perspective on the management of youth sport participation N O’Reilly, IE Berger, T Hernandez, MM Parent, B Seguin Sport Management Review 18 (2), 291-307, 2015 | 81 | 2015 |
| Internationalising ambush marketing: a comparative study B Séguin, M Lyberger, N O'Reilly, L McCarthy International Journal of Sports Marketing and Sponsorship 6 (4), 11-25, 2005 | 79 | 2005 |
| Framing ambush marketing as a legal issue: An Olympic perspective D Ellis, T Scassa, B Séguin Sport Management Review 14 (3), 297-308, 2011 | 78 | 2011 |
| Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions B Séguin, A Richelieu, N O'Reilly International Journal of Sport Management and Marketing 3 (1-2), 3-22, 2008 | 76 | 2008 |
| Activating a global sport sponsorship with social media: An analysis of TOP sponsors, Twitter, and the 2014 Olympic Games G Abeza, A Pegoraro, ML Naraine, B Séguin, N O'Reilly International Journal of Sport Management and Marketing 15 (3-4), 184-213, 2014 | 74 | 2014 |
| The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes. E Macintosh, J Nadeau, B Seguin, N O'Reilly, CL Bradish, D Legg Sport Marketing Quarterly 21 (1), 2012 | 69 | 2012 |
| In-stadium sponsorship evaluation of a mega-sponsee: The 2004 Grey Cup N O'Reilly, J Nadeau, B Séguin, M Harrison International Journal of Sports Marketing and Sponsorship 8 (2), 64-83, 2007 | 64 | 2007 |
Milena ParentFull Professsor, University of OttawaDirección de correo verificada de uottawa.ca
