Perfiles

Rico Piehler

Department of Marketing, Macquarie Business School, Macquarie University, Sydney …

Dirección de correo verificada de mq.edu.au

Citado por 2332

Branding Brand Management Internal Branding Employer Branding Brand Communication

Lina Xiong (Dr. Bear)

Associate Professor, Colorado State University

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Citado por 2123

Internal branding service management destination branding tourism marketing

Holger J. Schmidt

Professor of Marketing, Koblenz University of Applied Sciences

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Citado por 1238

brand management brand co-creation internal branding sustainable branding underdog brands

Charles Bodkin

UNC Charlotte

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Citado por 1163

Internal branding corporate social responsibility co-creation

Mohsin Altaf, PhD

Global Banking School, UK

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Citado por 995

Internal Branding Services Marketing Customer Brand Equity Employee Brand Equity

Enrique Murillo

Universidad Panamericana

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Citado por 861

Internal branding Brand management Communities of practice

Hemang Jauhari

IIM Lucknow

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Citado por 581

Leadership positive organizational behavior internal branding diversity engagement

Rose Du Preez

KTH Sweden

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Citado por 463

internal branding customer strategy brand citizenship behaviour

Dr. Asha Binu Raj

National Institute of Bank Management (NIBM), Pune, India

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Citado por 387

Internal Branding Employer Branding HRM Organizational Behaviour Corporate Governance

Urmila Jagadeeswari

Manipal Acedamy of Higher Education, Bangalore

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Citado por 361

Corporate Branding Employee engagement Internal Branding Employer Branding

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