The Engineering of Sport 7: Vol. 2 M Estivalet, P Brisson Springer Paris, 2008 | 51* | 2008 |
LearnSmart, adaptive teaching, and student learning effectiveness: An empirical investigation Q Sun, Y Abdourazakou, TJ Norman Journal of Education for Business 92 (1), 36-43, 2017 | 32 | 2017 |
Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness Q Sun, TJ Norman, Y Abdourazakou Journal of Education for Business 93 (7), 323-331, 2018 | 31 | 2018 |
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games MYC Yim, Y Abdourazakou, PL Sauer, SY Park International Journal of Advertising 37 (6), 958-983, 2018 | 21 | 2018 |
Social media usage during live sport consumption: Generation gap and gender differences among season ticket holders Y Abdourazakou, XN Deng, G Abeza International Journal of Sport Communication 13 (4), 696-718, 2020 | 20 | 2020 |
Understanding the value of social media in the NBA’s digital communication: A fan (s)’perspective Y Abdourazakou, XN Deng | 20 | 2019 |
Ambush marketing via social media: The case of the three most recent Olympic Games G Abeza, JR Braunstein-Minkove, B Séguin, N O’Reilly, A Kim, ... International Journal of Sport Communication 14 (2), 255-279, 2020 | 19 | 2020 |
Crowd Funding: the New Frontier of Sports Sponsorship? Y Abdourazakou, MJ Leroux-Sostenes International Journal of Kinesiology and Sports Science 4 (2), 18-26, 2016 | 19 | 2016 |
L’innovation au sein d’Oxylane Group: entre processus rationnel et processus turbulent D Hillairet, G Richard, P Bouchet, Y Abdourazakou Revue européenne de management du sport 27, 30-46, 2010 | 11 | 2010 |
Big data in professional sport: the perspective of practitioners in the NFL, MLB, NBA, and NHL G Abeza, N O’Reilly, J Nadeau, Y Abdourazakou Journal of Strategic Marketing 31 (8), 1413-1433, 2023 | 9 | 2023 |
Managing innovation in the sports equipment industry: upstream process management Y Abdourazakou Management Studies 4 (1), 1-8, 2016 | 5 | 2016 |
The management of sporting innovation at Decathlon. Between rationality and chaos (P262) G Richard, Y Abdourazakou The Engineering of Sport 7, 597-611, 2008 | 4 | 2008 |
Le crowdfunding pour la candidature aux JO Paris 2024, un excès de confiance? MJ Leroux-Sostenes, Y Abdourazakou Gestion et management public 71 (3), 53-69, 2018 | 3 | 2018 |
Fans’ online services expectations and experiences: the case of national basketball association Y Abdourazakou, N Lorgnier, S O’Rourke, N O’Reilly, G Abeza Journal of Sports Science 1, 1-14, 2013 | 3 | 2013 |
Stades connectés aux États-Unis : États des lieux, enjeux et perspectives Y Abdourazakou Revue européenne de management du sport, 27, 2016 | 2 | 2016 |
Les NFT dans le sport: analyse marketing d'acteurs français B Helleu, Y Abdourazakou, Q Dezitter 22èmes Journées Normandes de Recherche sur la Consommation, 2023 | 1 | 2023 |
The Management of Sport Innovation in Sport Markets: The Case of Decathlon (Oxylane Group) Y Abdourazakou GLOBAL INTERDISCIPLINARY BUSINESS-ECONOMICS ADVANCEMENT CONFERENCE (GIBA …, 2014 | 1 | 2014 |
La régulation des droits sportifs de retransmission dans l'Union européenne: efficacité ou équité? Y Abdourazakou | 1 | 2004 |
NFT and Sport: a marketing analysis of French market [Les NFT dans le sport: analyse marketing d'acteurs français] B Helleu, Y Abdourazakou, Q Dezitter HAL Post-Print, 2023 | | 2023 |
NFT and Sport: a marketing analysis of French market B Helleu, Y Abdourazakou, Q Dezitter HAL, 2023 | | 2023 |