| Drivers of brand extension success F Völckner, H Sattler Journal of marketing 70 (2), 18-34, 2006 | 1132 | 2006 |
| Consumer file sharing of motion pictures T Hennig-Thurau, V Henning, H Sattler Journal of marketing 71 (4), 1-18, 2007 | 513 | 2007 |
| How important are brands? A cross-category, cross-country study M Fischer, F Völckner, H Sattler Journal of Marketing Research 47 (5), 823-839, 2010 | 472 | 2010 |
| Markenpolitik H Sattler, F Völckner Kohlhammer Verlag, 2013 | 468 | 2013 |
| The impact of brand extension success drivers on brand extension price premiums H Sattler, F Völckner, C Riediger, CM Ringle International Journal of Research in marketing 27 (4), 319-328, 2010 | 333 | 2010 |
| The role of parent brand quality for service brand extension success F Völckner, H Sattler, T Hennig-Thurau, CM Ringle Journal of Service Research 13 (4), 379-396, 2010 | 295 | 2010 |
| Marketing: eine managementorientierte Einführung FR Esch, A Herrmann, H Sattler Vahlen, 2013 | 245 | 2013 |
| The last picture show? Timing and order of movie distribution channels T Hennig-Thurau, V Henning, H Sattler, F Eggers, MB Houston Journal of Marketing 71 (4), 63-83, 2007 | 237 | 2007 |
| Empirical generalizability of consumer evaluations of brand extensions F Völckner, H Sattler International Journal of Research in Marketing 24 (2), 149-162, 2007 | 226 | 2007 |
| A comparison of conjoint measurement with self-explicated approaches H Sattler, S Hensel-Börner Conjoint measurement: Methods and applications, 121-133, 2001 | 216 | 2001 |
| Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften H Sattler, T Nitschke Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 55, 364-381, 2003 | 202 | 2003 |
| The vampire effect: When do celebrity endorsers harm brand recall? C Erfgen, S Zenker, H Sattler International Journal of Research in Marketing 32 (2), 155-163, 2015 | 201 | 2015 |
| Monetäre Bewertung von Markenstrategien für neue Produkte H Sattler Schäffer-Poeschel, 1997 | 174 | 1997 |
| Each can help or hurt: Negative and positive word of mouth in social network brand communities M Relling, O Schnittka, H Sattler, M Johnen International Journal of Research in Marketing 33 (1), 42-58, 2016 | 171 | 2016 |
| Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks O Schnittka, H Sattler, S Zenker International Journal of Research in Marketing 29 (3), 265-274, 2012 | 159 | 2012 |
| Markenbewertung H Sattler Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1994 | 147* | 1994 |
| Herkunfts-und Gütezeichen im Kaufentscheidungsprozess: die Conjoint-Analyse als Instrument der Bedeutungsmessung H Sattler M & P, Verlag für Wiss. u. Forschung, 1991 | 122 | 1991 |
| The impact of price thresholds on profit contribution—should retailers set 9-ending prices? K Gedenk, H Sattler Journal of Retailing 75 (1), 33-57, 1999 | 119 | 1999 |
| Appropriability of product innovations: an empirical analysis for Germany H Sattler International Journal of Technology Management 26 (5-6), 502-516, 2003 | 101 | 2003 |
| Commercial use of conjoint analysis in Germany, Austria, and Switzerland A Hartmann, H Sattler Univ., Fachbereich Wirtschaftswiss., Inst. für Handel und Marketing, 2002 | 101 | 2002 |
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de