| A review of service quality and service delivery: Towards a customer co-production and customer-integration approach ZM Alzaydi, A Al-Hajla, B Nguyen, C Jayawardhena Business Process Management Journal 24 (1), 295-328, 2018 | 160 | 2018 |
| The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia AS Ajina, A Japutra, B Nguyen, SF Syed Alwi, AH Al-Hajla Asia Pacific Journal of Marketing and Logistics 31 (3), 691-713, 2019 | 73 | 2019 |
| Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia AS Ajina, S Roy, B Nguyen, A Japutra, AH Al-Hajla Qualitative Market Research: An International Journal 23 (4), 575-602, 2020 | 48 | 2020 |
| Understanding new religion-compliant product adoption (NRCPA) in Islamic markets AH Al-hajla, B Nguyen, TC Melewar, C Jayawardhena, E Ghazali, ... Journal of Global Marketing 32 (4), 288-302, 2019 | 21 | 2019 |
| The Mediating Role of Customer Satisfaction in the Relationship between Factors Influencing Customers’ Loyalty towards Financial Services in Saudi Arabia Y Almansour, A Al-hajla, B Almansour International Journal of Marketing Strategy, Operations Research and …, 2019 | 7 | 2019 |
| A review of service quality and service delivery MA Zyad, A Al-Hajla, B Nguyen, C Jayawardhena Business Process Management Journal 24 (1), 295-328, 2018 | 7 | 2018 |
| Advancing Islamic branding: The influence of religious beliefs and religion-compliant product adoption AH Al-Hajla, B Nguyen, TC Melewar, C Jayawardhena The Marketing Review 18 (1), 25-39, 2018 | 5 | 2018 |
| Why Do People Purchase Halal Cosmetics? An Integrated Model in Saudi Arabia AH Al-hajla Researchers World 8 (2), 22, 2017 | 5 | 2017 |
| Luxury hospitality values regarding luxury hotels and the role of religious values in the Islamic market DA Al-Hajla, A Mandina, A Munawwarah Journal of Tourism, Hospitality and Sports 32, 2312-5187, 2017 | 5 | 2017 |
| Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation AH Al-Hajla University of Hull, 2014 | 4 | 2014 |
| Alzaydi, Zyad M., Ali Al-Hajla, Bang Nguyen, dan Chanaka Jayawardhena. 2018.“A review of service quality and service delivery: Towards a customer co-production and customer … J Bloemer, K De Ruyter, M Wetzels, BG Dale, T Van Der Wiele, ... Journal of Marketing 33 (11/12), 1082-1106, 2013 | 2 | 2013 |
| Measuring religious brand personality: Scale development and validation AH Al-Hajla University of Hull, 2013 | 2 | 2013 |
| Brand management in religious markets: the brand personality dimensionality of Islamic professional sports AH Al-Hajla International Journal of Islamic Marketing and Branding 2 (3), 180-199, 2017 | 1 | 2017 |
| The Factors Influencing the Adoption of Wireless Application Protocols Banking in Saudi Arabia A Al-Haijla European Journal of Business Management 9 (18), 60-68, 2017 | 1 | 2017 |
| An empirical study of Saudi Arabia destination image towards destination' love, world of mouth and loyalty: scale replication and validation AH Al-Hajla JKAU/ Econ. & Adm 38 (No. 1), 101 - 118, 2024 | | 2024 |
| Guest editorial [Branding and place branding management: theory, research, and practice] P Foroudi, C Dennis, D Stylidis, T Melewar Qualitative Market Research: An International Journal 23 (4), 541-547, 0 | | |
| Middlesex University Research Repository AH Al-hajla, B Nguyen, TC Melewar, C Jayawardhena, E Ghazali | | |
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Verified email at oxfordbrookes.net