Articles with public access mandates - Wenbo WangLearn more
Not available anywhere: 1
In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
Q Zhang, W Wang, Y Chen
Marketing Science 39 (2), 285–295, 2020
Mandates: National Natural Science Foundation of China, Research Grants Council, Hong Kong
Available somewhere: 5
Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
W Wang, A Krishna, B McFerran
Journal of Marketing Research 54 (3), 478-494, 2017
Mandates: Social Sciences and Humanities Research Council, Canada, Research Grants …
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
S Seiler, S Yao, W Wang
Marketing Science 36 (6), 838–861, 2017
Mandates: Research Grants Council, Hong Kong
TV Channel Search and Commercial Breaks
S Yao, W Wang, Y Chen
Journal of Marketing Research 54 (5), 671-686, 2017
Mandates: Research Grants Council, Hong Kong
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
M Wadhwa, JC Kim, A Chattopadhyay, W Wang
Journal of Consumer Research 46 (2), 223–245, 2019
Mandates: National Natural Science Foundation of China, Research Grants Council, Hong Kong
Customer Acquisition via Explainable Deep Reinforcement Learning
Y Song, W Wang, S Yao
Information Systems Research, 2024
Mandates: Research Grants Council, Hong Kong
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