| Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms W Wang, A Krishna, B McFerran Journal of Marketing Research 54 (3), 478-494, 2017 | 156 | 2017 |
| Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment S Seiler, S Yao, W Wang Marketing Science 36 (6), 838–861, 2017 | 94 | 2017 |
| Lay theories of medicine and a healthy lifestyle W Wang, HT Keh, LE Bolton Journal of Consumer Research 37 (1), 80-97, 2010 | 88 | 2010 |
| In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments Q Zhang, W Wang, Y Chen Marketing Science 39 (2), 285–295, 2020 | 79 | 2020 |
| TV Channel Search and Commercial Breaks S Yao, W Wang, Y Chen Journal of Marketing Research 54 (5), 671-686, 2017 | 34* | 2017 |
| Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire M Wadhwa, JC Kim, A Chattopadhyay, W Wang Journal of Consumer Research 46 (2), 223–245, 2019 | 12 | 2019 |
| Green Lifestyle Adoption: Shopping without Plastic Bags W Wang HKUST IEMS Thought Leadership Brief Series, 2014 | 4 | 2014 |
| Customer Acquisition via Explainable Deep Reinforcement Learning Y Song, W Wang, S Yao Information Systems Research, 2024 | 1 | 2024 |
| How to Market a Product's Unexpected Benefit M Wadhwa, A Chattopadhyay, JH Kim, W Wang Harvard Business Review, 2019 | | 2019 |
| Unexpected Benefit Framing: Impact of Framing a Benefit as Unexpected on Product Desire M Wadhwa, J Kim, A Chattopadhyay, W Wang Advances in Consumer Research 46, 829-830, 2018 | | 2018 |
| Does Online Word-of-Mouth Increase Demand?(and How?) Evidence from a Natural Experiment W Wang, S Yao, S Seiler | | 2017 |
Song YaoProfessor of Marketing, Washington University in St. LouisVerified email at wustl.edu