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Irina Dimitrova
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Barriers to bank customers’ intention to fully adopt digital payment methods
I Dimitrova, P Öhman, D Yazdanfar
International Journal of Quality and Service Sciences 14 (5), 16-36, 2021
572021
Digital banking and the impersonalisation barrier
I Dimitrova, P Öhman
Impact of Globalization and Advanced Technologies on Online Business Models …, 2021
82021
Usefulness of netnography in the digital banking context
I Dimitrova, P Öhman
Handbook of research on advanced research methodologies for a digital …, 2022
62022
Challenges in the Limited Choice of Payment Methods in Terms of Cashless Society: Bank Customers' Perspective (work in progress)
I Dimitrova, P Öhman, D Yazdanfar
Proceedings of the 3rd International Conference on E-commerce, E-Business …, 2019
42019
Barrier-breakers’ influence on full-adoption of digital payment methods
I Dimitrova
Internet Research 34 (7), 139-159, 2024
32024
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods
I Dimitrova, P Öhman
Journal of Consumer Behaviour, 2024
22024
Full-adoption of digital payment methods?: Barriers and barrier-breakers from a Swedish bank customer perspective
I Dimitrova
Mid Sweden University, 2023
22023
AI, is that you? Bank customers experience of AI assistant in Metaverse: an immersive netnographic approach
I Dimitrova
NETNOCON24, 2024
2024
The cashless paradox: Adoption and resistance
I Dimitrova
Mid Sweden University, 2024
2024
The game matters: Metaverse application as an educational tool
I Dimitrova, P Öhman, J Jaldemark, J Reis-Andersson
AIRSI2024, 155-158, 2024
2024
Play and pay? Metaverse users’ behaviour and their real-world intenOon to fully adopt digital payment methods
I Dimitrova, P Öhman
Copyright© 2023 by Association for Netnographic Research, 55, 2023
2023
Barriers to full-adoption of digital payment methods: The mediating role of barrier-breakers
I Dimitrova, P Öhman
Paper presented at the AIRSI2022 conference, 11-13 July 2022., 2022
2022
Barriärer för att fullt ut välja digitala betalningsmetoder
I Dimitrova, P Öhman, D Yazdanfar
Mid Sweden University, 2022
2022
To buy or not to buy?: Market segmentation by the consumer decision-making process of pastry shop customers in Sundsvall, Sweden
I Dimitrova, R Tenov
2015
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Articles 1–14