Choice of supplier in embedded markets: relationship and marketing program effects KH Wathne, H Biong, JB Heide Journal of marketing 65 (2), 54-66, 2001 | 683 | 2001 |
Satisfaction and loyalty to suppliers within the grocery trade H Biong European journal of marketing 27 (7), 21-38, 1993 | 419 | 1993 |
The strategic role of the salesperson in established buyer-seller relationships H Biong, F Selnes Journal of Business-to-Business Marketing 3 (3), 39-78, 1997 | 149 | 1997 |
The influence of retail management’s use of social power on corporate ethical values, employee commitment, and performance H Biong, A Nygaard, R Silkoset Journal of business ethics 97, 341-363, 2010 | 113 | 2010 |
Why do some companies not engage in partnering relationships? H Biong, A Parvatiyar, K Wathne IMP Conference (12th) 12, 1996 | 102 | 1996 |
Relational selling behavior and skills in long-term industrial buyer-seller relationships H Biong, F Selnes International business review 4 (4), 483-498, 1995 | 94 | 1995 |
Leading by example: Values-based strategy to instill ethical conduct A Nygaard, H Biong, R Silkoset, RE Kidwell Journal of Business Ethics 145, 133-139, 2017 | 66 | 2017 |
Choice of subcontractor in markets with asymmetric information: reputation and price effects H Biong Journal of Business & Industrial Marketing 28 (1), 60-71, 2013 | 65 | 2013 |
If the supplier's human capital walks away, where would the customer go? H Biong, AM Ulvnes Journal of Business-to-Business Marketing 18 (3), 223-252, 2011 | 48 | 2011 |
Markedsføring på bedriftsmarkedet H Biong, EB Nes, JB Sande Universitetsforl., 2016 | 35 | 2016 |
The role of a salesperson within a long term buyer-supplier relationship in the industrial market H Boing 1994 Research Conference Proceedings, Relationship Marketing: Relationship …, 1994 | 34 | 1994 |
Are customer satisfaction measures appropriate to measure relationship satisfaction H Biong, A Parvatiyar, K Wathne Contemporary knowledge of relationship marketing, 258-275, 1996 | 24 | 1996 |
The ineffectiveness of corporate brand investments in creating price premiums H Biong, R Silkoset Journal of Marketing Theory and Practice 22 (2), 169-184, 2014 | 22 | 2014 |
Buying CSR with employees’ pensions? The effect of social responsible investments on Norwegian SMEs’ choice of pension fund management: A conjoint survey H Biong, R Silkoset International Journal of Bank Marketing 35 (1), 56-74, 2017 | 15 | 2017 |
Markedsføring på bedriftsmarkedet (4. utg.) H Biong, EB Nes, JB Sande Oslo: Universitetsforlaget, 2016 | 12 | 2016 |
A model of the determinants of relationship satisfaction A Parvatiyar, H Biong, K Wathne Fourth Research Conference on Relationship Marketing, Atlanta, GA, 1998 | 12 | 1998 |
Extendedness as a relationship governance mechanism for securing cooperation in marketing relationships H Biong, R Silkoset Journal of Business-to-Business Marketing 13 (2), 29-66, 2006 | 8 | 2006 |
The Solyndra case: an institutional economics perspective on the optimal role of government support for green technology development EL Olson, H Biong International Journal of Business Continuity and Risk Management 6 (1), 36-47, 2015 | 7 | 2015 |
Markedsføring på bedriftsmarkedet EB Nes, H Biong Universitetsforl., 2009 | 3 | 2009 |
Byggemarkedet-et" lemons"-marked eller velfungerende marked? H Biong Fagbokforlaget, 2008 | 3 | 2008 |