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Harald Biong
Harald Biong
Handelshøyskolen BI
Verified email at bi.no
Title
Cited by
Cited by
Year
Choice of supplier in embedded markets: relationship and marketing program effects
KH Wathne, H Biong, JB Heide
Journal of marketing 65 (2), 54-66, 2001
6832001
Satisfaction and loyalty to suppliers within the grocery trade
H Biong
European journal of marketing 27 (7), 21-38, 1993
4191993
The strategic role of the salesperson in established buyer-seller relationships
H Biong, F Selnes
Journal of Business-to-Business Marketing 3 (3), 39-78, 1997
1491997
The influence of retail management’s use of social power on corporate ethical values, employee commitment, and performance
H Biong, A Nygaard, R Silkoset
Journal of business ethics 97, 341-363, 2010
1132010
Why do some companies not engage in partnering relationships?
H Biong, A Parvatiyar, K Wathne
IMP Conference (12th) 12, 1996
1021996
Relational selling behavior and skills in long-term industrial buyer-seller relationships
H Biong, F Selnes
International business review 4 (4), 483-498, 1995
941995
Leading by example: Values-based strategy to instill ethical conduct
A Nygaard, H Biong, R Silkoset, RE Kidwell
Journal of Business Ethics 145, 133-139, 2017
662017
Choice of subcontractor in markets with asymmetric information: reputation and price effects
H Biong
Journal of Business & Industrial Marketing 28 (1), 60-71, 2013
652013
If the supplier's human capital walks away, where would the customer go?
H Biong, AM Ulvnes
Journal of Business-to-Business Marketing 18 (3), 223-252, 2011
482011
Markedsføring på bedriftsmarkedet
H Biong, EB Nes, JB Sande
Universitetsforl., 2016
352016
The role of a salesperson within a long term buyer-supplier relationship in the industrial market
H Boing
1994 Research Conference Proceedings, Relationship Marketing: Relationship …, 1994
341994
Are customer satisfaction measures appropriate to measure relationship satisfaction
H Biong, A Parvatiyar, K Wathne
Contemporary knowledge of relationship marketing, 258-275, 1996
241996
The ineffectiveness of corporate brand investments in creating price premiums
H Biong, R Silkoset
Journal of Marketing Theory and Practice 22 (2), 169-184, 2014
222014
Buying CSR with employees’ pensions? The effect of social responsible investments on Norwegian SMEs’ choice of pension fund management: A conjoint survey
H Biong, R Silkoset
International Journal of Bank Marketing 35 (1), 56-74, 2017
152017
Markedsføring på bedriftsmarkedet (4. utg.)
H Biong, EB Nes, JB Sande
Oslo: Universitetsforlaget, 2016
122016
A model of the determinants of relationship satisfaction
A Parvatiyar, H Biong, K Wathne
Fourth Research Conference on Relationship Marketing, Atlanta, GA, 1998
121998
Extendedness as a relationship governance mechanism for securing cooperation in marketing relationships
H Biong, R Silkoset
Journal of Business-to-Business Marketing 13 (2), 29-66, 2006
82006
The Solyndra case: an institutional economics perspective on the optimal role of government support for green technology development
EL Olson, H Biong
International Journal of Business Continuity and Risk Management 6 (1), 36-47, 2015
72015
Markedsføring på bedriftsmarkedet
EB Nes, H Biong
Universitetsforl., 2009
32009
Byggemarkedet-et" lemons"-marked eller velfungerende marked?
H Biong
Fagbokforlaget, 2008
32008
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