| Co-creation willingness matrix and capability continuum for classification and scaling of services D Lazarus, A Krishna, S Dhaka Journal of Global Marketing 27 (4), 213-225, 2014 | 39 | 2014 |
| Co-creation channel: A concept for paradigm shift in value creation A Krishna, D Lazarus, S Dhaka Journal of Management Science and Practice 1 (1), 14, 2013 | 35 | 2013 |
| Co-creation: literature review and research issues S Dhaka International Journal of Research–Granthaalayah 3 (2), 20-37, 2015 | 12 | 2015 |
| Co-creation as a competitive advantage: new dimensions and paradigms A Krishna, S Dhaka European Journal of Commerce and Management Research 2 (4), 79-83, 2013 | 8 | 2013 |
| Antecedents and role of trust in chatbot use intentions: an Indian perspective S Dawar, S Panwar, S Dhaka, P Kudal Marketing i menedžment innovacij 13 (4), 198-206, 2022 | 5 | 2022 |
| Corporate Societal Marketing: Thinking beyond the Market S Dhaka, S Dawar, S Panwar Management, Information Technology & Social Science 173, 2021 | 1 | 2021 |
| A Social Layer of Customer to Customer “Value Co-Creation” as an Engagement Marketing Tool: A Transformation at Societal Level S Dhaka International Journal of Transformation in Operational & Marketing …, 2017 | 1 | 2017 |
| Co-Creation Capability Spectrum for Classification and Scaling of Processing Services D Lazarus, A Krishna, S Dhaka Prabandhan: Indian Journal of Management 7 (1), 37-44, 2014 | 1 | 2014 |
| ANALYSIS OF ECO-FRIENDLY PRACTICES INFLUENCE ON CUSTOMER LOYALTY IN LUXURY HOTELS MA Mishra, S Dhaka, A Mishra, MM Shekhar Solid State Technology 63 (5), 2478-2488, 2020 | | 2020 |
| Developing Customer Relationships through Customer Engagement in Retail Service Brands. S Dawar, S Dhaka Amity Management Review 5 (2), 2016 | | 2016 |
| DIVERSE CATEGORIES OF CO-CREATING CONSUMERS FOR OPERATIVE CO-CREATION IN HOSPITALITY SERVICE PERSPECTIVE: AN EMPIRICAL STUDY IN INDIAN CONTEXT S Dhaka | | 2016 |
| Challenges and Opportunities for Marketing Electric Vehicles in India: An Analysis of Consumer Attitudes SA Khanna, S Dhaka | | |
| INTERNATIONAL JOURNAL of RESEARCH–GRANTHAALAYAH S Dhaka | | |
| RESEARCH–GRANTHAALAYAH S Dhaka | | |
| A Conceptual Framework for Examining the Role of Social Media in Consumer Engagement S Dhaka, S Dawar, MS Panwar Sustainable Marketing, 433, 0 | | |
| IMPACT OF BRAND EXPERIENCE AND SATISFACTION ON CONSUMER’S BRAND LOYALTY: AN ANALYTICAL STUDY IN ELECTRONIC CONSUMER DURABLE INDUSTRY S Dawar, S Dhaka | | |
| Exploring Obstacles in Conducting Green Practices: The Case of Indian Lodging Industry A Mishra, S Dhaka, V Gupta, M Shekhar | | |
| CREATING COMPETITIVE ADVANTAGE THROUGH IMPLEMENTATION OF ENGAGEMENT PLATFORMS IN VALUE CO-CREATION PROCESS S DHAKA | | |
| Co-Creation as a Competitive Advantage: New A Krishna, S Dhaka | | |
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