| Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior YA Jeon, H Son, AD Chung, ME Drumwright Journal of Interactive Marketing 47, 144-158, 2019 | 76 | 2019 |
| Understanding public engagement on twitter using topic modeling: The 2019 Ridgecrest earthquake case J Ahn, H Son, AD Chung International Journal of Information Management Data Insights 1 (2), 100033, 2021 | 52 | 2021 |
| US Political Partisanship and COVID-19: Risk Information Seeking and Prevention Behaviors WK Moon, L Atkinson, LA Kahlor, C Yun, H Son Health Communication, 1-11, 2021 | 48 | 2021 |
| A good company gone bad: An examination of corporate social responsibility agenda-building in times of corporate crisis using machine learning techniques YE Park, H Son, SU Yang, JK Lee Journal of Communication Management 23 (1), 31-51, 2019 | 19 | 2019 |
| Moderating effects of social norms and alcohol consumption on message framing in responsible drinking campaigns: Value from deviance regulation theory SY Park, H Son, J Lee, E Go Health communication 35 (7), 793-803, 2020 | 14 | 2020 |
| From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies H Son, J Ahn, AD Chung, ME Drumwright International Journal of Information Management Data Insights 3 (2), 100181, 2023 | 11 | 2023 |
| Predicting user engagement with textual, visual, and social media features for online travel agencies' Instagram post: evidence from machine learning H Son, YE Park Current Issues in Tourism, 1-15, 2023 | 3 | 2023 |
| Examining influence during a public health crisis: An analysis of the H1N1 outbreak from an agenda-building and agenda-setting perspective J Kim, MW Ragas, H Son, KG Park, Y Chung, YE Park Journal of Health & Mass Communication 3 (1-4), 116, 2011 | 3 | 2011 |
| A deep understanding of influencer marketing in the tourism industry: a structural analysis of unstructured text H Son, YE Park Current Issues in Tourism, 1-11, 2024 | 1 | 2024 |
| The effects of ad-brand personality incongruence in CSR advertising: The mediating role of cognitive thoughts and the moderating role of guilt H Son, S Lee, J Hong, ME Drumwright American Academy of Advertising. Conference. Proceedings (Online), 231, 2016 | 1 | 2016 |
| What Did You Expect: How Brand Personality Types and Transgression Types Shape Consumers' Response in a Brand Crisis SY Lee, JM Hong, H Son International Journal of Internet, Broadcasting and Communication 16 (3), 47-55, 2024 | | 2024 |
| Exposing Underage Consumers to Alcohol Branding in Sport Sponsorship: An Abstract AC Scheinbaum, H Son, Y Jeon, G Wilcox, SC Yoo Academy of Marketing Science Annual Conference, 409-410, 2019 | | 2019 |
| Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract Y Jeon, H Son, AD Chung Academy of Marketing Science Annual Conference, 5-5, 2017 | | 2017 |