| Effects of alcohol advertising exposure on drinking among youth LB Snyder, FF Milici, M Slater, H Sun, Y Strizhakova Archives of pediatrics & adolescent medicine 160 (1), 18-24, 2006 | 581 | 2006 |
| Branded products as a passport to global citizenship: Perspectives from developed and developing countries Y Strizhakova, RA Coulter, LL Price Journal of International Marketing 16 (4), 57-85, 2008 | 457 | 2008 |
| The meanings of branded products: A cross-national scale development and meaning assessment Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 25 (2), 82-93, 2008 | 262 | 2008 |
| The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity Y Strizhakova, RA Coulter International Journal of Research in Marketing 30 (1), 69-82, 2013 | 234 | 2013 |
| Branding in a global marketplace: The mediating effects of quality and self-identity brand signals Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 28 (4), 342-351, 2011 | 227 | 2011 |
| Drivers of local relative to global brand purchases: A contingency approach Y Strizhakova, RA Coulter Journal of International Marketing 23 (1), 1-22, 2015 | 212 | 2015 |
| “I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions Y Strizhakova, Y Tsarenko, JA Ruth Journal of Service Research 15 (4), 414-429, 2012 | 205 | 2012 |
| The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace Y Strizhakova, RA Coulter, LL Price International Journal of Research in Marketing 29 (1), 43-54, 2012 | 202 | 2012 |
| Coping with service failures: The role of emotional intelligence, self‐efficacy and intention to complain Y Tsarenko, Y Strizhakova European Journal of Marketing 47 (1/2), 71-92, 2013 | 157 | 2013 |
| The fresh start mindset: Transforming consumers’ lives LL Price, RA Coulter, Y Strizhakova, AE Schultz Journal of Consumer Research 45 (1), 21-48, 2018 | 142 | 2018 |
| Uses and gratifications as media choice M Krcmar, Y Strizhakova Media Choice, 67-83, 2009 | 98 | 2009 |
| Consumer cultural identity: local and global cultural identities and measurement implications Y Strizhakova, R Coulter International Marketing Review 36 (5), 610-627, 2019 | 97 | 2019 |
| Reclaiming the future: Understanding customer forgiveness of service transgressions Y Tsarenko, Y Strizhakova, CC Otnes Journal of Service Research 22 (2), 139-155, 2019 | 94 | 2019 |
| Mood management and video rental choices Y Strizhakova, M Krcmar Media Psychology 10 (1), 91-112, 2007 | 84 | 2007 |
| And now, goodbye: Consumer response to sponsor exit JA Ruth, Y Strizhakova International Journal of Advertising 31 (1), 39-62, 2012 | 44 | 2012 |
| Engaging consumers with environmental sustainability initiatives: consumer global–local identity and global brand messaging E Salnikova, Y Strizhakova, RA Coulter Journal of Marketing Research 59 (5), 983-1001, 2022 | 43 | 2022 |
| Spatial distance construal perspectives on cause-related marketing: the importance of nationalism in Russia Y Strizhakova, RA Coulter Journal of International Marketing 27 (1), 38-55, 2019 | 36 | 2019 |
| Consumer cynicism in service failures HA Tran, Y Strizhakova, B Usrey, S Johnson Psychology & Marketing 39 (2), 346-359, 2022 | 30 | 2022 |
| The fresh start mindset: a cross-national investigation and implications for environmentally friendly global brands Y Strizhakova, RA Coulter, LL Price Journal of International Marketing 29 (4), 45-61, 2021 | 20 | 2021 |
| “What does a woman want?” The moderating effect of age in female consumption Y Tsarenko, Y Strizhakova Journal of Retailing and Consumer Services 26, 41-46, 2015 | 13 | 2015 |