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Rob Straughan
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Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
RD Straughan, JA Roberts
Journal of consumer marketing 16 (6), 558-575, 1999
27891999
An international investigation of cultural and demographic effects on domestic retail loyalty
RD Straughan, ND Albers-Miller
International Marketing Review 18 (5), 521-541, 2001
1172001
Student perceptions of study abroad programs: A survey of US colleges and universities
ND Albers-Miller, PJ Prenshaw, RD Straughan
Marketing Education Review 9 (1), 29-36, 1999
861999
Financial services advertising in eight non-English speaking countries
ND Albers-Miller, RD Straughan
International Journal of Bank Marketing 18 (7), 347-358, 2000
772000
Exploring innovative teaching among marketing educators: Perceptions of innovative activities and existing reward and support programs
ND Albers-Miller, RD Straughan, PJ Prenshaw
Journal of Marketing Education 23 (3), 249-259, 2001
592001
Managing internal markets: a conceptual framework adapted from SERVQUAL
RD Straughan, MJ Cooper
The marketing review 2 (3), 253-265, 2001
452001
Internationalization of the undergraduate curriculum: Insight from recruiters
ND Albers-Miller, TD Sigerstad, RD Straughan
Journal of Teaching in International Business 11 (4), 55-80, 2000
362000
University academic dishonesty policy and student perceptions of cheating: an exploratory content analysis across fourteen universities
PJ Prenshaw, RD Straughan, ND Albers-Miller
Thomas, eds., Jacksonville, AL: Association of Collegiate Marketing …, 2001
282001
The Effects of Salesperson Compensation on Perceptions of Salesperson Honesty1
RD Straughan, M Lynn
Journal of Applied Social Psychology 32 (4), 719-731, 2002
212002
Marketing education research: credit for the advancement of our own profession?
RD Straughan, ND Albers-Miller
Journal of Marketing Management 16 (7), 793-812, 2000
142000
The impact of image management, self-justification, and escalation of commitment on knowledge development in the marketing discipline
D Sharmaa, ND Albers-Miller, LE Pelton, RD Straughan
Journal of Marketing Education 28 (2), 161-171, 2006
132006
Study abroad programs: An exploratory study of student perceptions
ND Albers-Miller, PJ Prenshaw, RD Straughan
American Marketing Association. Conference Proceedings 10, 65-72, 1999
101999
Advertising travel services to the business traveller.
ND Albers-Miller, RD Straughan, PJ Prenshaw
Tourism management: analysis, behaviour and strategy, 185-196, 2008
42008
The Semantic Structure of Time Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk
RD Straughan, NDA Miller
Developments in Marketing Science 23, 66-66, 2000
32000
Differential acceptance of retailers: a conceptual model of cross-cultural acceptance
RD Straughan, ND Albers-Miller
Advances in Marketing, Southwestern Marketing Association, Terre Haute, IN …, 1997
31997
Managing Student Satisfaction with Non-Business Curriculum Alternatives: An Analysis of Student Perceptions with Strategic Implications
ND Albers-Miller, PJ Prenshaw, RD Straughan
Journal for Advancement of Marketing Education 5 (1), 15-26, 2004
22004
Promotional products as internal marketing communication vehicles: A case study
MJ Cooper, RD Straughan
Journal of Promotion Management 4 (2), 51-64, 1997
21997
Consumer beliefs regarding retail salesperson compensation and their effect on perceptions of salesperson honesty
RD Straughan
College of Business Administration.University of Houston, 1995
11995
The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract
RD Straughan, ND Albers-Miller
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
11 Advertising Travel Services
ND Albers-Miller, RD Straughan, PJ Prenshaw
Tourism Management: Analysis, Behaviour, and Strategy, 185, 2007
2007
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