| Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants CHJ Wu, RD Liang International Journal of Hospitality Management 28 (4), 586-593, 2009 | 1245 | 2009 |
| Effects of job rotation and role stress among nurses on job satisfaction and organizational commitment WH Ho, CS Chang, YL Shih, RD Liang BMC health services research 9, 1-10, 2009 | 543 | 2009 |
| The relationship between white-water rafting experience formation and customer reaction: A flow theory perspective CHJ Wu, RD Liang Tourism Management 32 (2), 317-325, 2011 | 324 | 2011 |
| Predicting intentions to purchase organic food: the moderating effects of organic food prices RD Liang British food journal 118 (1), 183-199, 2016 | 221 | 2016 |
| The effect of service interaction orientation on customer satisfaction and behavioral intention: The moderating effect of dining frequency RD Liang, JS Zhang Asia Pacific Journal of Marketing and Logistics 24 (1), 153-170, 2012 | 203 | 2012 |
| Exploring the online buying behavior of specialty food shoppers A Rong-Da Liang, WM Lim International Journal of Hospitality Management 30 (4), 855-865, 2011 | 165 | 2011 |
| Considering the role of agritourism co-creation from a service-dominant logic perspective A Rong-Da Liang Tourism Management 61, 354-367, 2017 | 116 | 2017 |
| Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles A Rong-Da Liang Internet Research 24 (5), 587-607, 2014 | 98* | 2014 |
| Why do consumers buy organic food? Results from an S–O–R model ARD Liang, WM Lim Asia Pacific Journal of Marketing and Logistics 33 (2), 394-415, 2021 | 80 | 2021 |
| Impact of service orientation on frontline employee service performance and consumer response RD Liang, HC Tseng, YC Lee International Journal of Marketing Studies 2 (2), 67, 2010 | 58 | 2010 |
| Agritourism: Experience design, activities, and revisit intention ARD Liang, TY Hsiao, DJ Chen, JH Lin Tourism Review 76 (5), 1181-1196, 2021 | 53 | 2021 |
| Structural relationships among organisation service orientation, employee service performance, and consumer identification CHJ Wu, RD Liang, W Tung, CS Chang The Service Industries Journal 28 (9), 1247-1263, 2008 | 50 | 2008 |
| The role of sunk costs in online consumer decision-making A Rong-Da Liang, CL Lee, W Tung Electronic Commerce Research and Applications 13 (1), 56-68, 2014 | 47 | 2014 |
| Case studies on co-branding and farm tourism: Best match between farm image and experience activities AR Da Liang, YY Nie, DJ Chen, PJ Chen Journal of Hospitality and Tourism Management 42, 107-118, 2020 | 42 | 2020 |
| Examining the factors of experiential learning and teaching style: A case study of a hospitality and tourism program A Rong-Da Liang Journal of hospitality, leisure, sport & tourism education 29, 100332, 2021 | 39 | 2021 |
| The influence of food expenditure on tourist response to festival tourism: Expenditure perspective A Rong-Da Liang, SC Chen, W Tung, CC Hu International Journal of Hospitality & Tourism Administration 14 (4), 377-397, 2013 | 37 | 2013 |
| The effect of sales promotions on consumers’ organic food response: An application of logistic regression model ARD Liang, W Yang, DJ Chen, YF Chung British Food Journal 119 (6), 1247-1262, 2017 | 36 | 2017 |
| The influence of service orientation and interaction orientation on consumer identification W Tung, ARD Liang, SC Chen The Service Industries Journal 34 (5), 439-454, 2014 | 34 | 2014 |
| Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions ARD Liang Current Issues in Tourism 20 (5), 536-551, 2017 | 33 | 2017 |
| Consumers as co-creators in community-based tourism experience: Impacts on their motivation and satisfaction ARD Liang Cogent Business & Management 9 (1), 2034389, 2022 | 32 | 2022 |
Su-Chang Chen(陳 甦彰)Professor of Marketing and Logistics Management, National Penghu University of Science and TechnologyVerified email at gms.npu.edu.tw