| Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments JJ Cronin Jr, MK Brady, GTM Hult Journal of retailing 76 (2), 193-218, 2000 | 12221 | 2000 |
| Some new thoughts on conceptualizing perceived service quality: a hierarchical approach MK Brady, JJ Cronin Jr Journal of marketing 65 (3), 34-49, 2001 | 7320 | 2001 |
| Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies CM Voorhees, MK Brady, R Calantone, E Ramirez Journal of the academy of marketing science 44, 119-134, 2016 | 2041 | 2016 |
| Performance-only measurement of service quality: a replication and extension MK Brady, JJ Cronin Jr, RR Brand Journal of business research 55 (1), 17-31, 2002 | 1836 | 2002 |
| Customer orientation: Effects on customer service perceptions and outcome behaviors MK Brady, JJ Cronin Jr Journal of service Research 3 (3), 241-251, 2001 | 1457 | 2001 |
| Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study MK Brady, CJ Robertson Journal of Business research 51 (1), 53-60, 2001 | 1273 | 2001 |
| Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events R Hightower Jr, MK Brady, TL Baker Journal of Business research 55 (9), 697-707, 2002 | 1002 | 2002 |
| A cross‐sectional test of the effect and conceptualization of service value JJ Cronin, MK Brady, RR Brand, R Hightower Jr, DJ Shemwell Journal of services Marketing 11 (6), 375-391, 1997 | 995 | 1997 |
| Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor Journal of retailing 81 (3), 215-230, 2005 | 690 | 2005 |
| Rethinking service recovery strategies: the effect of rapport on consumer responses to service failure T DeWitt, MK Brady Journal of Service Research 6 (2), 193-207, 2003 | 483 | 2003 |
| Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food … MK Brady, CJ Robertson, JJ Cronin Journal of International Management 7 (2), 129-149, 2001 | 460 | 2001 |
| Customer rage episodes: emotions, expressions and behaviors JR McColl-Kennedy, PG Patterson, AK Smith, MK Brady Journal of Retailing 85 (2), 222-237, 2009 | 417 | 2009 |
| Touch versus tech: When technology functions as a barrier or a benefit to service encounters M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady Journal of Marketing 78 (4), 113-124, 2014 | 400 | 2014 |
| A voice from the silent masses: an exploratory and comparative analysis of noncomplainers CM Voorhees, MK Brady, DM Horowitz Journal of the academy of marketing science 34 (4), 514-527, 2006 | 397 | 2006 |
| Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study S Leroi-Werelds, S Streukens, MK Brady, G Swinnen Journal of the academy of marketing science 42, 430-451, 2014 | 396 | 2014 |
| Strategies to offset performance failures: The role of brand equity MK Brady, JJ Cronin Jr, GL Fox, ML Roehm Journal of Retailing 84 (2), 151-164, 2008 | 330 | 2008 |
| Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion RL Benedicktus, MK Brady, PR Darke, CM Voorhees Journal of Retailing 86 (4), 322-335, 2010 | 304 | 2010 |
| A service perspective on the drivers of complaint intentions CM Voorhees, MK Brady Journal of Service Research 8 (2), 192-204, 2005 | 278 | 2005 |
| An exploratory study of service value in the USA and Ecuador MK Brady, CJ Robertson International journal of service industry management 10 (5), 469-486, 1999 | 269 | 1999 |
| Service sweethearting: Its antecedents and customer consequences MK Brady, CM Voorhees, MJ Brusco Journal of Marketing 76 (2), 81-98, 2012 | 268 | 2012 |
Clay VoorheesProfessor and Morris Mayer Endowed Chair, University of AlabamaVerified email at ua.edu