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Soojin Kim
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The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model
W Jang, J Kim, S Kim, JW Chun
Current Issues in Tourism 24 (17), 2416-2420, 2021
1012021
The effect of CSR expectancy violation: Value from expectancy violation theory and confirmation bias
SY Park, M Cho, S Kim
Journal of Marketing Communications 27 (4), 365-388, 2021
692021
When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations
M Cho, SY Park, S Kim
Public Relations Review 47 (1), 101928, 2021
542021
Factors affecting advertising avoidance on online video sites
E Kim, SM Choi, S Kim, YH Yeh
The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013
332013
The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
J Kim, J Lee, S Kim
Journal of Marketing Communications 23 (5), 429-455, 2017
222017
Metaphor as visual thinking in advertising and its effects: focus on brand familiarity and product involvement
S Kim, J Kim, E Kim
Journal of Promotion Management 23 (5), 654-672, 2017
192017
The effects of anthropomorphism on how people evaluate algorithm-written news
W Jang, JW Chun, S Kim, YW Kang
Digital Journalism 11 (1), 103-124, 2023
152023
The effects of colors on brand personality in advertising
S Kim, Y Sung
University of Texas at Austin, 2010
122010
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
S Kim, AR Jung, Y Kim
Journal of Marketing Communications 27 (7), 716-741, 2021
72021
The Effects of Visual Metaphor in Advertising
S Kim, J Kim
Visual Communications Journal, 2019
62019
The reciprocal impact of both visual and verbal metaphors in advertisements: The moderating role of need for cognition
S Kim, SY Park
Journal of Visual Literacy 38 (4), 305-323, 2019
52019
Exploring the antecedents of advertising avoidance on online video sites
E Kim, S Kim, YH Yeh, SM Choi
American Academy of Advertising. Conference. Proceedings (Online), 153, 2011
42011
THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER
S Kim, Y Kim, AR Jung
Global Marketing Conference, 1046-1051, 2018
2018
COMPARING FOR-PROFITS AND NONPROFITS'SUSTAINABILITY DEVELOPMENT COMMUNICATION: THE ROLE OF EXPECTANCY VIOLATION AND ATTRIBUTION PROCESS
SY Park, M Cho, S Kim
American Academy of Advertising. Conference. Proceedings (Online), 211, 2017
2017
VALUE FROM EXPECTANCY VIOLATION AND CONFIRMATION BIAS: DIFFERENTIAL EFFECTS OF POSITIVE AND NEGATIVE CSR PERFORMANCE ON CONSUMER RESPONSES
SY Park, M Cho, S Kim
American Academy of Advertising. Conference. Proceedings (Online), 233, 2016
2016
THE RECIPROCAL IMPACT OF PICTORIAL AND VERBAL METAPHORS IN ADVERTISING: THE MODERATING ROLE OF NFC
S Kim, SY Park
American Academy of Advertising. Conference. Proceedings (Online), 207, 2016
2016
The Effects of Colors on Brand Personality in Advertising
Y Sung, S Kim
The Korean Journal of Advertising 2 (2), 85-115, 2013
2013
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Articles 1–17