| Consumer privacy choice in online advertising: Who opts out and at what cost to industry? GA Johnson, SK Shriver, S Du Marketing Science 39 (1), 33-51, 2020 | 245 | 2020 |
| Privacy and market concentration: intended and unintended consequences of the GDPR GA Johnson, SK Shriver, SG Goldberg Management Science 69 (10), 5695-5721, 2023 | 215 | 2023 |
| Regulating privacy online: An economic evaluation of the GDPR SG Goldberg, GA Johnson, SK Shriver American Economic Journal: Economic Policy 16 (1), 325-358, 2024 | 212* | 2024 |
| Ghost ads: Improving the economics of measuring online ad effectiveness GA Johnson, RA Lewis, EI Nubbemeyer Journal of Marketing Research 54 (6), 867-884, 2017 | 200 | 2017 |
| When less is more: Data and power in advertising experiments GA Johnson, RA Lewis, DH Reiley Marketing Science 36 (1), 43-53, 2017 | 90 | 2017 |
| Location, location, location: Repetition and proximity increase advertising effectiveness G Johnson, RA Lewis, D Reiley Available at SSRN 2268215, 2016 | 81* | 2016 |
| The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments GA Johnson, RA Lewis, EI Nubbemeyer Available at SSRN 2701578, 2017 | 76* | 2017 |
| Field studies of psychologically targeted ads face threats to internal validity D Eckles, BR Gordon, GA Johnson Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018 | 70 | 2018 |
| 4. Economic Research on Privacy Regulation: Lessons from the GDPR and Beyond GA Johnson The Economics of Privacy, 97-126, 2024 | 53 | 2024 |
| The impact of privacy policy on the auction market for online display advertising G Johnson Simon School Working Paper No. FR 13-26, 2013 | 52 | 2013 |
| Inferno: A guide to field experiments in online display advertising GA Johnson Journal of economics & management strategy 32 (3), 469-490, 2023 | 33 | 2023 |
| Privacy-centric digital advertising: implications for research G Johnson, J Runge, E Seufert Customer Needs and Solutions 9 (1), 49-54, 2022 | 29 | 2022 |
| Cost per incremental action: Efficient pricing of advertising G Johnson, RA Lewis Simon Business School Working Paper No. FR 15-29, 2015 | 13 | 2015 |
| COPPAcalypse? The Youtube Settlement's Impact on Kids Content G Johnson, T Lin, JC Cooper, L Zhong The Youtube Settlement's Impact on Kids Content (March 14, 2024), 2024 | 11 | 2024 |
| Great and Small Walls of China: Distance & Chinese E-Commerce L Chen, G Johnson, Y Luo Available at SSRN 2672068, 2015 | 8 | 2015 |
| Convenience-related and other metrics in advertising E Bax, R Lewis, G Johnson, D Reiley US Patent App. 13/249,704, 2013 | 6 | 2013 |
| The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report JP Dubé, D Bergemann, M Demirer, A Goldfarb, G Johnson, A Lambrecht, ... Available at SSRN 4847653, 2024 | 4 | 2024 |
| Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Privacy Sandbox G Johnson Available at SSRN, 2024 | 2* | 2024 |
| Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment S Kobayashi, G Johnson, Z Gu Available at SSRN, 2024 | | 2024 |
| Essays on the Economics of Online Display Advertising G Johnson Northwestern University, 2013 | | 2013 |
Randall LewisAmazonVerified email at amazon.com
