| The impact of implementing green supply chain management practices on corporate performance H Younis, B Sundarakani, P Vel Competitiveness Review 26 (3), 216-245, 2016 | 407 | 2016 |
| Attitudinal loyalty, behavioural loyalty and social media: An introspection K Hawkins, P Vel The Marketing Review 13 (2), 125-141, 2013 | 165 | 2013 |
| Luxury buying in the united arab emirates KP Vel, A Captain, R Al-Abbas, B Al Hashemi | 61 | 2011 |
| Social media and buying behaviour of women in Pakistan towards the purchase of textile garments S Nasir, P Vel, H Mateen | 56 | 2012 |
| Megamarketing an event using integrated marketing communications: the success story of TMH KP Vel, R Sharma Business strategy series 11 (6), 371-382, 2010 | 42 | 2010 |
| Effects of family structure and socialization on materialism: A life course study in Malaysia GP Moschis, P Hosie, P Vel | 39 | 2009 |
| Internal marketing in a higher education context–towards an enriched framework P Vel, A Shah, S Mathur, V Pereira International Journal of Educational Management 33 (1), 5-27, 2019 | 38 | 2019 |
| Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era–an SME perspective S Fready, P Vel, MW Nyadzayo Journal of Business & Industrial Marketing 37 (10), 2075-2094, 2022 | 29 | 2022 |
| Website design: place for luxury brands in cyberspace? KN Shen, P Vel, M Khalifa Behaviour & Information Technology 35 (12), 1115-1129, 2016 | 29 | 2016 |
| Getting the customer interested in your innovation: role of distribution and promotion strategies A Sikdar, P Vel Business strategy series 11 (3), 158-168, 2010 | 26 | 2010 |
| Factors influencing entrepreneurial value creation in the UAE-An exploratory study A Sikdar, KP Vel International journal of business and social science 2 (6), 77, 2011 | 20 | 2011 |
| Study of cold chain logistics implementation strategies: insights from UAE industry M Tamimi, B Sundarakani, P Vel | 19 | 2010 |
| The corporate strategy of dubai Duty free P Vel, B Creed, RS Narayan | 13 | 2012 |
| Retail physicality and identity change as innovation strategies: the case of Better Life KP Vel, A Dayal, D Eastaugh Business Strategy Series 11 (4), 204-213, 2010 | 13 | 2010 |
| Social marketing, pester power and reverse socialisation P Vel, P Mathew, E Shirkhodaee The Marketing Review 16 (4), 433-449, 2016 | 9 | 2016 |
| Reliance Jio—Late, but the Latest and Later? SA Kulkarni, K Prakash Vel Business and Management Practices in South Asia: A Collection of Case …, 2019 | 7 | 2019 |
| Events marketing model of Dubai shopping festival KP Vel, L Suhail, A Dokhan Vel, K., Suhail, L., & Dokhan, A.(2014). Events Marketing Model of Dubai …, 2014 | 6 | 2014 |
| Online purchase of luxury products in the UAE P Vel, J Rodrigues | 6 | 2013 |
| Patients' perception on prenatal care management at Trinidad & Tobago I Moonesar, P Vel | 6 | 2012 |
| Conception, Nurturing, Leveraging and sustenance of a successful brand P Vel, L Suhail, R Satyanarayan, S Easo Procedia-Social and Behavioral Sciences 25, 1-15, 2011 | 6 | 2011 |
