| Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices X Zhang, EH Jeong, ED Olson, G Evans International Journal of Hospitality Management 89, 102589, 2020 | 80 | 2020 |
| The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation X Zhang, X Shao, EHL Jeong, SCS Jang International Journal of Hospitality Management 97, 103007, 2021 | 52 | 2021 |
| I am worth more than you think I am: Investigating the effects of upcycling on event attendees' recycling intention X Zhang, X Shao, EH Jeong, E Olson International Journal of Hospitality Management 94, 102888, 2021 | 21 | 2021 |
| Green marketing versus demarketing: The impact of individual characteristics on consumers’ evaluations of green messages X Shao, EH Jeong, X Zhang, SC Jang Journal of Hospitality & Tourism Research, 10963480221147054, 2023 | 20 | 2023 |
| Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion X Zhang, EL Jeong International Journal of Hospitality Management 108, 103361, 2023 | 17 | 2023 |
| Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership X Zhang, S Singh, J Li, X Shao Journal of Retailing and Consumer Services 76, 103619, 2024 | 16 | 2024 |
| Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants? X Zhang, EH Jeong, X Shao, SC Jang International Journal of Contemporary Hospitality Management 35 (9), 3216-3234, 2023 | 14 | 2023 |
| Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness X Zhang, H Wen, X Shao Journal of Retailing and Consumer Services 80, 103903, 2024 | 10 | 2024 |
| The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity J Jeon, HJ Shin, EHL Jeong, X Zhang Journal of Retailing and Consumer Services 80, 103901, 2024 | 5 | 2024 |
| Clubs’ environmentally responsible behavior: The perspectives of club managers in North America X Zhang, SJ Lee International Journal of Hospitality & Tourism Administration 23 (4), 788-812, 2022 | 4 | 2022 |
| Unveiling the impact of interpersonal interactions on brand love: Insights from a dual-path framework J Li, F Ma, X Shao, X Zhang Journal of Travel Research, 00472875241269977, 2024 | 3 | 2024 |
| Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness X Zhang, Y Xu, E Jeong, ED Olson Journal of Convention & Event Tourism 23 (1), 1-14, 2022 | 3 | 2022 |
| Sonic branding in hospitality marketing E Kemp, X Zhang, M Njeri, K Williams Tourism Review, 2024 | 1 | 2024 |
| The effects of product transformation salience (PTS) on festival visitors’ recycling intentions: Do gender and age matter? X Zhang, EH Jeong, X Shao, ED Olson Journal of Convention & Event Tourism 23 (4), 318-342, 2022 | 1 | 2022 |
| More communication less information: Engage virtual meeting attendees from a cognitive load theory perspective J Sun, X Zhang, XY Leung Event Management, 2025 | | 2025 |
| Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets X Shao, X Zhang, E Jeong, J Li, H Shin International Journal of Hospitality Management 121, 103820, 2024 | | 2024 |
| Airbnb versus hotel guests: Proenvironmental behaviors, place attachment, and environmental concern X Zhang, SJ Lee Tourism Analysis, 2024 | | 2024 |
| Look what we have done to fight plate waste! A case of the Iowa State University Joan Bice Underwood Tearoom ED Olson, EH Jeong, X Zhang, X Shao, K Ginapp, J Kramer Journal of Hospitality & Tourism Cases, 21649987231216152, 2023 | | 2023 |
| Hospitable healthscapes: Managing the service experience in hospital environments E Kemp, C Davis, J Trivitt, K Williams, X Zhang, J Cromartie Consortium Journal of Hospitality & Tourism Management 25 (1), 7-15, 2023 | | 2023 |
| Are “co-created green initiatives” more appealing? Investigating the effects of green co-creation message in green restaurant promotion X Zhang Iowa State University, 2021 | | 2021 |
EunHa (Lena) Jeong, Ph.D.Associate Professor - Iowa State UniversityVerified email at iastate.edu