| Perceived organizational motives and consumer responses to proactive and reactive CSR MD Groza, MR Pronschinske, M Walker Journal of Business Ethics 102 (4), 639-652, 2011 | 774 | 2011 |
| Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams M Pronschinske, MD Groza, M Walker Sport Marketing Quarterly 21 (4), 221-231, 2012 | 380 | 2012 |
| Customer–company identification and the effectiveness of loyalty programs J Kang, T Brashear Alejandro, MD Groza Journal of Business Research, 2015 | 290 | 2015 |
| Linking thinking styles to sales performance: The importance of creativity and subjective knowledge MD Groza, DA Locander, CH Howlett Journal of Business Research 69 (10), 4185-4193, 2016 | 142 | 2016 |
| Leveraging loyalty programs to build customer–company identification T Brashear-Alejandro, J Kang, MD Groza Journal of Business Research, 2016 | 132 | 2016 |
| Managing a sponsored brand: The importance of sponsorship portfolio congruence MD Groza, J Cobbs, T Schaefers International Journal of Advertising 31 (1), 63-84, 2012 | 117 | 2012 |
| Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs MP Groza, MD Groza, LM Barral Journal of Business Research 117, 432-442, 2020 | 94 | 2020 |
| Warning flags on the race track: The global markets’ verdict on Formula One sponsorship J Cobbs, MD Groza, SW Pruitt Journal of Advertising Research 52 (1), 74-86, 2012 | 86 | 2012 |
| NCAA conference realignment and football game day attendance MD Groza Managerial and Decision Economics 31 (8), 517-529, 2010 | 84 | 2010 |
| The role of belief in making a difference in enhancing attachment to a charity sport event K Filo, MD Groza, S Fairley Journal of Nonprofit & Public Sector Marketing 24 (2), 123-140, 2012 | 76 | 2012 |
| Organizational innovativeness and firm performance: Does sales management matter? MD Groza, LJ Zmich, R Rajabi Industrial marketing management 97, 10-20, 2021 | 51 | 2021 |
| Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance MD Groza, RM Peterson, UY Sullivan, V Krishnan Marketing Management Journal 22 (2), 118-130, 2012 | 46 | 2012 |
| Salesperson regulatory knowledge and sales performance MD Groza, MP Groza Journal of Business Research 89, 37-46, 2018 | 42 | 2018 |
| Brand spillover effects within a sponsor portfolio: The interaction of image congruence and portfolio size J Cobbs, M Groza, G Rich Marketing Management Journal, 2016 | 41 | 2016 |
| The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing J Jensen, J Cobbs, MD Groza Journal of Global Marketing, 2014 | 26 | 2014 |
| The Brand Recall Index: A Metric For Assessing Value V Krishnan, UY Sullivan, MD Groza, TW Aurand Journal of Consumer Marketing 30 (5), 4-4, 2013 | 24 | 2013 |
| Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness V Krishnan, MD Groza, GM Pronschinske, RM Peterson, E Fredericks Marketing Management Journal 24 (2), 162-171, 2014 | 23 | 2014 |
| Enhancing Volunteer Pride and Retention Rates: The Role of Organizational Reputation, Task Significance, and Skill Variety MP Groza, MD Groza Journal of Nonprofit & Public Sector Marketing, 1-20, 2022 | 18 | 2022 |
| Reverse effects of sponsorship: Establishing sport brand equity J Cobbs, MD Groza Managing Sport and Leisure 27, 614-631, 2022 | 17 | 2022 |
| Marketing challenges in a turbulent business environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress MD Groza, CB Ragland Springer, 2015 | 13 | 2015 |
Joe CobbsProfessor of Marketing & Sports Business, Northern Kentucky UniversityVerified email at nku.edu