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| The element of surprise: A study of children’s book subscription boxes in the USA R Noorda Publishing Research Quarterly 35, 223-235, 2019 | 23 | 2019 |
| The discourse and value of being an independent publisher R Noorda Mémoires du livre 10 (2), 2019 | 20 | 2019 |
| Borrowing place brands: product branding from SMEs in the publishing industry RL Noorda Journal of Research in Marketing and Entrepreneurship 21 (2), 57-75, 2019 | 11 | 2019 |
| From Waverley to Outlander: reinforcing Scottish diasporic identity through book consumption R Noorda National Identities 20 (4), 361-377, 2018 | 11 | 2018 |
| Gen Z and Millennials How They Use Public Libraries and Identify Through Media Use KI Berens, R Noorda | 10 | 2023 |
| Immersive Media and Books 2020: New Insights About Book Pirates, Libraries and Discovery, Millennials, and Cross-Media Engagement: Before and During COVID R Noorda, K Inman Berens Publishing Research Quarterly 37 (2), 227-240, 2021 | 9 | 2021 |
| Immersive Media and Books 2020 R Noorda, KI Berens Consumer Behavior and Experience with Multiple Media Forms, 1-78, 2021 | 7 | 2021 |
| Transnational Scottish book marketing to a diasporic audience, 1995-2015 R Noorda University of Stirling, 2016 | 7 | 2016 |
| International success: selling niche titles beyond the prime home market R Noorda Publishing research quarterly 28, 359-368, 2012 | 6 | 2012 |
| The role of multidisciplinary collaborations in publishing innovation R Noorda, O Schlüter International Journal of Innovation Studies 8 (4), 351-363, 2024 | 4 | 2024 |
| Publishing distribution practices: New insights about eco-friendly publishing, sustainable printing and returns, and cost-effective delivery in the US R Done, R Warner, R Noorda Publishing Research Quarterly 38 (2), 364-381, 2022 | 4 | 2022 |
| Entrepreneurial Identity in US Book Publishing in the Twenty-First Century R Noorda Elements in Publishing and Book Culture, 2021 | 4 | 2021 |
| Ooligan press: Building and sustaining a feminist digital humanities lab at a r-2 KI Berens, A Gaterud, R Noorda DHQ: Digital Humanities Quarterly, 2021 | 3 | 2021 |
| Gen Z and Millennials: Contrasts in Reading Behavior and Readerly Identity R Noorda, KI Berens The New Americanist 3 (1), 47-71, 2024 | 2 | 2024 |
| Digital Public Library Ecosystem 2023 R Noorda, KI Berens | 2 | 2023 |
| Immersive Media & Books: Consumer Behavior and Experience with Multiple Media Forms R Noorda, KI Berens | 2 | 2021 |
| International entrepreneurial marketing in the publishing industry R Noorda Handbook of Entrepreneurship and Marketing, 390-401, 2020 | 2 | 2020 |
| International Bestsellers and the Online Reconfiguring of National Identity R Noorda, M Weber, MR Bold Elements in Publishing and Book Culture, 2024 | 1 | 2024 |
| The power of the small press: Entrepreneurial publishing and disruption of the industry R Noorda TXT, 2016 | 1 | 2016 |