| Why we buy what we buy: A theory of consumption values JN Sheth, BI Newman, BL Gross Journal of business research 22 (2), 159-170, 1991 | 8172 | 1991 |
| Comportamento do cliente: indo além do comportamento do consumidor JN Sheth, B Mittal, BI Newman Atlas, 2008 | 1476 | 2008 |
| Consumption values and market choices: Theory and applications JN Sheth, BI Newman, BL Gross South-Western Pub., 1991 | 1416 | 1991 |
| Customer behavior: Consumer behavior and beyond JN Sheth, B Mittal, BI Newman Dryden Press, 1999 | 1349 | 1999 |
| The marketing of the president: Political marketing as campaign strategy BI Newman Sage Publications, 1993 | 874 | 1993 |
| Handbook of political marketing BI Newman (No Title), 1999 | 677 | 1999 |
| Consumption values and market choice JN Sheth, BI Newman, BL Gross Cincinnati, OH: South Western Publishing, 1991 | 666 | 1991 |
| The mass marketing of politics: Democracy in an age of manufactured images BI Newman Sage Publications, 1999 | 533 | 1999 |
| Customer behavior: A managerial perspective JN Sheth, B Mittal (No Title), 2004 | 505 | 2004 |
| A model of primary voter behavior BI Newman, JN Sheth Journal of Consumer Research 12 (2), 178-187, 1985 | 306 | 1985 |
| Political Marketing:: Theoretical and Strategic Foundations W Cwalina, A Falkowski, BI Newman Routledge, 2015 | 267 | 2015 |
| Political Marketing: Theory, Research, and Applications 1 BI Newman, RM Perloff Handbook of political communication research, 17-43, 2004 | 145 | 2004 |
| i Gross, BL (1991). Why we buy what we buy: a theory of consumption values JN Sheth, BI Newman Journal of business research 22 (2), 159-170, 0 | 136 | |
| A theory of political choice behavior BI Newman, JN Sheth (No Title), 1987 | 124 | 1987 |
| A predictive model of voter behavior: The repositioning of Bill Clinton BI Newman Handbook of political marketing 1, 159-173, 1999 | 117 | 1999 |
| B. & Gross, B (1991).„Why we buy what we buy: A theory of consumption values” JN Sheth, II Newman Journal of Business Research 22 (2), 159-170, 0 | 99* | |
| The role of marketing in politics BI Newman Journal of Political Marketing 1 (1), 1-5, 2002 | 81 | 2002 |
| A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 72 | 2013 |
| The marketing revolution in politics: What recent US presidential campaigns can teach us about effective marketing BI Newman University of Toronto Press, 2016 | 71 | 2016 |
| Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US W Cwalina, A Falkowski, BI Newman European Journal of Marketing 44 (3/4), 351-368, 2010 | 71 | 2010 |