| Cause‐related marketing: how generation Y responds Y Cui, ES Trent, PM Sullivan, GN Matiru International journal of retail & distribution management 31 (6), 310-320, 2003 | 572 | 2003 |
| Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement P Sullivan, J Heitmeyer International Journal of Consumer Studies 32 (3), 285-295, 2008 | 345 | 2008 |
| Emotional branding speaks to consumers’ heart: the case of fashion brands YK Kim, P Sullivan Fashion and textiles 6 (1), 1-16, 2019 | 300 | 2019 |
| How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? HH Park, JO Jeon, P Sullivan The International Review of Retail, Distribution and Consumer Research 25 (1 …, 2015 | 206 | 2015 |
| Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations H Oppewal, A Alexander, P Sullivan Journal of retailing and Consumer services 13 (4), 261-274, 2006 | 199 | 2006 |
| Market segmentation with respect to university students' clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage HH Park, P Sullivan International Journal of Retail & Distribution Management 37 (2), 182-201, 2009 | 160 | 2009 |
| Experiential retailing: Concepts and strategies that sell YK Kim, JAC Forney, P Sullivan Fairchild Books, 2020 | 144 | 2020 |
| The Historaunt: Heritage tourism at Mickey's dining car BM Josiam, M Mattson, P Sullivan Tourism management 25 (4), 453-461, 2004 | 126 | 2004 |
| Store patronage and lifestyle factors: implications for rural grocery retailers P Sullivan, R Savitt International Journal of Retail & Distribution Management 25 (11), 351-364, 1997 | 102 | 1997 |
| Quick response adoption in the apparel manufacturing industry: Competitive advantage of innovation P Sullivan, J Kang Journal of Small Business Management 37, 1-13, 1999 | 100 | 1999 |
| Mexican national cross-border shopping: Exploration of retail tourism A Sullivan Pauline., Bonn, Mark .A., Bhardwaj, Vertica., DuPont Journal of Retailing and Consumer Services 19 (6), 596-604, 2012 | 95 | 2012 |
| Fashion involvement and experiential value: Gen Y retail apparel patronage P Sullivan, J Kang, J Heitmeyer The International Review of Retail, Distribution and Consumer Research 22 (5 …, 2012 | 83 | 2012 |
| Exploring female entrepreneurship in Rurai Vermont P Sullivan, C Halbrendt, O Wang, E Scannell Economic Development Review 15 (3), 37-42, 1997 | 40 | 1997 |
| Clothing retail channel use and digital behavior: Generation and gender differences P Sullivan, SYJ Hyun Journal of Business Theory and Practice 4 (1), 125-138, 2016 | 35 | 2016 |
| Information sources and motivational attributes of Canadian cross‐border shoppers: a pilot study PM Sullivan, J Kang International journal of commerce and management 7 (1), 88-107, 1997 | 35 | 1997 |
| Rural shoppers: who gets their apparel dollars? P Sullivan, R Savitt, Y Zheng, Y Cui Journal of Fashion Marketing and Management: An International Journal 6 (4 …, 2002 | 24 | 2002 |
| A study of the adoption of Quick Response in the United States apparel manufacturing industry PC Sullivan Unpublished Doctoral Dissertation, New York University, NY, 1990 | 23 | 1990 |
| A Model for Perceived Destination Value and Tourists' Souvenir Intentions W Wang, G Yaoyuneyong, P Sullivan, BW Burgess Journal of Applied Marketing Theory 8 (2), 1, 2018 | 21 | 2018 |
| Lifestyle shopping center: A retail evolution of the 21st century YK Kim, P Sullivan, C Trotter, J Forney Journal of shopping center research 10 (2), 61-94, 2003 | 18 | 2003 |
| Agri-entrepreneurs and their characteristics. P Sullivan Enabling agri-entrepreneurship and innovation: empirical evidence and …, 2017 | 14 | 2017 |
