| Customer satisfaction with game and service experiences: Antecedents and consequences M Yoshida, JD James Journal of Sport Management 24 (3), 338-361, 2010 | 747 | 2010 |
| Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context M Yoshida, B Gordon, M Nakazawa, R Biscaia Journal of Sport Management 28 (4), 399-417, 2014 | 444 | 2014 |
| Predicting Behavioral Loyalty Through Community: Why Other Fans are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself M Yoshida, B Heere, B Gordon Journal of Sport Management 29 (3), 318-333, 2015 | 371 | 2015 |
| Brand community development through associated communities: Grounding community measurement within social identity theory B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James The Journal of Marketing Theory and Practice 19 (4), 407-422, 2011 | 304 | 2011 |
| Service quality at sporting events: Is aesthetic quality a missing dimension? M Yoshida, JD James Sport Management Review 14 (1), 13-24, 2011 | 249 | 2011 |
| The effect of associated group identities on team identity B Heere, J James, M Yoshida, G Scremin Journal of Sport Management 25 (6), 606-621, 2011 | 205 | 2011 |
| Bridging the gap between social media and behavioral brand loyalty M Yoshida, BS Gordon, M Nakazawa, S Shibuya, N Fujiwara Electronic Commerce Research and Applications 28, 208-218, 2018 | 194 | 2018 |
| Consumer experience quality: A review and extension of the sport management literature M Yoshida Sport Management Review 20 (5), 427-442, 2017 | 191 | 2017 |
| Investigating the role of fan club membership on perceptions of team brand equity in football R Biscaia, S Ross, M Yoshida, A Correia, A Rosado, J Marôco Sport Management Review 19 (2), 157-170, 2016 | 167 | 2016 |
| Social media content strategy for sport clubs to drive fan engagement B Annamalai, M Yoshida, S Varshney, AA Pathak, P Venugopal Journal of retailing and consumer services 62, 102648, 2021 | 166 | 2021 |
| Fan community identification: An empirical examination of its outcomes in Japanese professional sport M Yoshida, BS Gordon, B Heere, JD James Sport Marketing Quarterly, 2015 | 151 | 2015 |
| Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior M Yoshida, JD James, JJ Cronin Sport Management Review 16 (1), 68-84, 2013 | 146 | 2013 |
| The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football R Biscaia, A Correia, M Yoshida, A Rosado, J Marôco International Journal of Sports Marketing and Sponsorship 14 (4), 42-66, 2013 | 124 | 2013 |
| Team identification and postdisaster social well-being: The mediating role of social support. Y Inoue, DC Funk, DL Wann, M Yoshida, M Nakazawa Group dynamics: theory, research, and practice 19 (1), 31, 2015 | 109 | 2015 |
| Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport R Biscaia, M Yoshida, Y Kim European Sport Management Quarterly 23 (3), 897-921, 2023 | 96 | 2023 |
| A model bridging team brand experience and sponsorship brand experience R Biscaia, G Trail, S Ross, M Yoshida International Journal of Sports Marketing and Sponsorship 18 (4), 380-399, 2017 | 93 | 2017 |
| Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events. M Yoshida, JD James, JJ Cronin Jr International Journal of Sports Marketing & Sponsorship 14 (2), 126-148, 2013 | 91 | 2013 |
| Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context M Yoshida, B Gordon Sport Management Review 15 (4), 389-403, 2012 | 80 | 2012 |
| Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification M Yoshida, BS Gordon, JD James Journal of Brand Management 28 (5), 481, 2021 | 68 | 2021 |
| Event satisfaction, leisure involvement and life satisfaction at a walking event: The mediating role of life domain satisfaction M Sato, M Yoshida, K Wakayoshi, DJ Shonk Leisure Studies 36 (5), 605-617, 2017 | 66 | 2017 |
Brian Scott GordonProfessor, Sport Management, University of KansasVerified email at ku.edu