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Co-authors
Thomas S. Robertsonprofessor of marketing, university of pennsylvaniaVerified email at wharton.upenn.edu- Erin AndersonProfessor of MarketingVerified email at INSEAD.edu
- Dave ReibsteinWhartonVerified email at wharton.upenn.edu
- michael tushmanProfessor, Harvard Business SchoolVerified email at hbs.edu
- Philip AndersonINSEAD Alumni Fund Professor of EntrepreneurshipVerified email at insead.edu
- Christophe HaonToulouse Business SchoolVerified email at tbs-education.fr
- David GottelandProfessor of Marketing, Grenoble Ecole de ManagementVerified email at grenoble-em.com
- Philip M. ParkerINSEAD Chair Professor of Management ScienceVerified email at insead.edu
- Jean-Marc XuerebESSEC Business SchoolVerified email at essec.edu
- Jehoshua EliashbergUniversity of PennsylvaniaVerified email at wharton.upenn.edu
- David SobermanProfessor of Marketing, University of TorontoVerified email at utoronto.ca
- Venkat RamaswamyProfessor of Marketing, University of Michigan Ross School of BusinessVerified email at umich.edu
- Barton Weitz (page created posthumo...University of FloridaVerified email at colorado.edu
- Joachim VosgerauProfessor of Marketing, Bocconi UniversityVerified email at unibocconi.it
- sanja pekovicUniversity of MontenegroVerified email at ucg.ac.me
- Markus ChristenProfessor of Marketing, University of LausanneVerified email at unil.ch
- John R. KimberlyThe Wharton School University of PennsylvaniaVerified email at wharton.upenn.edu
- Adam J. FeinPembroke Consulting, Inc.Verified email at pembrokeconsulting.com
- Rohit DeshpandeProfessor, Harvard UniversityVerified email at hbs.edu
- Sabine KuesterProfessor of Marketing & Innovation, University of MannheimVerified email at bwl.uni-mannheim.de
