| Toward a theory of interactive media effects (TIME): Four models for explaining how interface features affect user psychology. SS Sundar, H Jia, TF Waddell, Y Huang The handbook of the psychology of communication technology, 2015 | 438 | 2015 |
| A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, Wang, Ruoxu American Behavioral Scientist, 2016 | 158 | 2016 |
| Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions? R Wang, Y Huang Corporate Communications: An International Journal, 2018 | 125 | 2018 |
| Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta-Analysis Y Huang, F Shen Journal of Communication 66 (4), 694-715, 2016 | 106 | 2016 |
| A Metacognitive Approach to Reconsidering Risk Perceptions and Uncertainty: Understand Information Seeking During COVID-19 Y Huang, C Yang Science Communication 42 (5), 616-642, 2020 | 79 | 2020 |
| When a story contradicts: Correcting health misinformation on social media through different message formats and mechanisms Y Huang, W Wang Information, Communication & Society, 2022 | 64 | 2022 |
| Threat appeals: The fear–persuasion relationship is linear and curvilinear JP Dillard, R Li, Y Huang Health Communication 32 (11), 1358-1367, 2017 | 58 | 2017 |
| Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source Y Huang, W Liu Science Communication, 2022 | 56 | 2022 |
| Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal Y Huang, DS Marcia Public Relations Review 46 (3), 101909, 2020 | 56 | 2020 |
| Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions A Xiao, Y Huang, DS Bortree, R Waters Nonprofit and Voluntary Sector Quarterly, 2021 | 50 | 2021 |
| Going native on social media: The effects of social media characteristics on native ad effectiveness R Wang, Y Huang Journal of Interactive Advertising, 2017 | 42 | 2017 |
| Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction Y Huang, D Bortree, F Yang, R Wang Journal of Nonprofit & Public Sector Marketing, 2020 | 34 | 2020 |
| Countering the “Harmless E-Cigarette” Myth: The Interplay of Message Format, Message Sidedness, and Prior Experience With E-Cigarette Use in Misinformation Correction W Wang, Y Huang Science Communication, 2021 | 30 | 2021 |
| Do We Trust the Crowd? Effects of Crowdsourcing on Perceived Credibility of Online Health Information Y Huang, SS Sundar Health Communication, 2022 | 28 | 2022 |
| Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness G Anghelcev, S McGroarty, S Sar, JL Moultrie, Y Huang Journal of Food Products Marketing, 2020 | 27 | 2020 |
| Reducing COVID-19 Vaccine Hesitancy Among African Americans: The Effects of Narratives, Character’s Self-Persuasion, and Trust in Science Y Huang, MC Green Journal of Behavioral Medicine, 2023 | 25 | 2023 |
| Prosocial native advertising on social media: Effects of ad-context congruence, ad position, and ad type Y Huang, HJ Yoon Journal of Social Marketing, 2022 | 24 | 2022 |
| Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity Y Huang, SS Sundar, Z Ye, AC Johnson Computers in Human Behavior, 2021 | 22 | 2021 |
| Does relationship matter during a health crisis: Examining the role of local government-public relationship in the public acceptance of COVID-19 vaccines W Liu, Y Huang Health Communication, 2023 | 20 | 2023 |
| Native advertising relevance effects and the moderating role of attitudes toward social networking sites HJ Yoon, Y Huang, YC Yim Journal of Research in Interactive Marketing, 2023 | 19 | 2023 |
Ruoxu WangAssociate Professor, University of MemphisVerified email at memphis.edu
