| The e-marketing mix: a contribution of the e-tailing wars K Kalyanam, S McIntyre Journal of the academy of marketing science 30 (4), 487-499, 2002 | 577 | 2002 |
| A decision support system for vendor managed inventory DD Achabal, SH McIntyre, SA Smith, K Kalyanam Journal of retailing 76 (4), 430-454, 2000 | 411 | 2000 |
| Developing practical procedures for the measurement of personal values in cross-cultural marketing JM Munson, SH McIntyre Journal of Marketing Research 16 (1), 48-52, 1979 | 365 | 1979 |
| Toward formalizing fashion theory CM Miller, SH McIntyre, MK Mantrala Journal of marketing research 30 (2), 142-157, 1993 | 329 | 1993 |
| Issues and perspectives on retail productivity D Achabal, JM Heineke, SH McIntyre Journal of retailing 60 (3), 107-129, 1984 | 222 | 1984 |
| An experimental study of the impact of judgment-based marketing models SH McIntyre Management Science 28 (1), 17-33, 1982 | 207 | 1982 |
| Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards Y Sun, X Dong, S McIntyre Marketing Science 36 (3), 329-337, 2017 | 199 | 2017 |
| Preferential treatment in preselection decisions according to sex and race S McIntyre, DJ Moberg, BZ Posner Academy of Management Journal 23 (4), 738-749, 1980 | 172 | 1980 |
| Growing ventures can anticipate marketing stages TT Tyebjee, AV Bruno, SH McIntyre Marketing Science Institute, 1983 | 160 | 1983 |
| Forecasting methods for marketing: Review of empirical research JS Armstrong, RJ Brodie, SH McIntyre International Journal of Forecasting 3 (3-4), 355-376, 1987 | 139 | 1987 |
| Exploring cramming: Student behaviors, beliefs, and learning retention in the principles of marketing course SH McIntyre, JM Munson Journal of Marketing Education 30 (3), 226-243, 2008 | 130 | 2008 |
| Focus groups and the development of new products by technologically driven companies: some guidelines EF McQuarrie, SH McIntyre Journal of Product Innovation Management 3 (1), 40-47, 1986 | 106 | 1986 |
| Return on reputation in online auction markets K Kalyanam, SH McIntyre Available at SSRN 2813653, 2001 | 103 | 2001 |
| The selection and pricing of retail assortments: An empirical approach SH McIntyre, CM Miller Journal of Retailing 75 (3), 295-318, 1999 | 84 | 1999 |
| Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo K Kalyanam, S McIntyre, JT Masonis Journal of Interactive Marketing 21 (3), 72-85, 2007 | 82 | 2007 |
| Evaluating the statistical significance of models developed by stepwise regression SH McIntyre, DB Montgomery, V Srinivasan, BA Weitz Journal of Marketing Research 20 (1), 1-11, 1983 | 81 | 1983 |
| Maximizing profits from periodic department store promotions DD Achabal, S McIntyre, SA Smith Journal of retailing 66 (4), 383, 1990 | 80 | 1990 |
| Applying case-based reasoning to forecasting retail sales SH McIntyre, DD Achabal, CM Miller Journal of Retailing 69 (4), 372-398, 1993 | 77 | 1993 |
| Market adaptation as a process in the product life cycle of radical innovations and high technology products SH McIntyre Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1988 | 77 | 1988 |
| Personal values: A cross cultural assessment of self values and values attributed to a distant cultural stereotype. JM Munson, SH McIntyre Advances in consumer research 5 (1), 1978 | 74 | 1978 |
Dale AchabalProfessor Santa Clara UniversityVerified email at scu.edu