| Should governments invest more in nudging? S Benartzi, J Beshears, KL Milkman, CR Sunstein, RH Thaler, M Shankar, ... Psychological science 28 (8), 1041-1055, 2017 | 1157 | 2017 |
| The importance of default options for retirement saving outcomes: Evidence from the United States J Beshears, JJ Choi, D Laibson, BC Madrian Social security policy in a changing environment, 167-195, 2009 | 898 | 2009 |
| Using implementation intentions prompts to enhance influenza vaccination rates KL Milkman, J Beshears, JJ Choi, D Laibson, BC Madrian Proceedings of the National Academy of Sciences 108 (26), 10415-10420, 2011 | 652 | 2011 |
| The effect of providing peer information on retirement savings decisions J Beshears, JJ Choi, D Laibson, BC Madrian, KL Milkman The Journal of Finance 70 (3), 1161-1201, 2015 | 649 | 2015 |
| How are preferences revealed? J Beshears, JJ Choi, D Laibson, BC Madrian Journal of public economics 92 (8-9), 1787-1794, 2008 | 578 | 2008 |
| Consumers' misunderstanding of health insurance. G Loewenstein, JY Friedman, B McGill, S Ahmad, S Linck, S Sinkula, ... Journal of health economics 32 (5), 850-862, 2013 | 365 | 2013 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 351 | 2021 |
| Simplification and saving J Beshears, JJ Choi, D Laibson, BC Madrian Journal of economic behavior & organization 95, 130-145, 2013 | 322 | 2013 |
| Mental accounting and small windfalls: Evidence from an online grocer KL Milkman, J Beshears Journal of Economic Behavior & Organization 71 (2), 384-394, 2009 | 296 | 2009 |
| Which early withdrawal penalty attracts the most deposits to a commitment savings account? J Beshears, JJ Choi, C Harris, D Laibson, BC Madrian, J Sakong Journal of Public Economics 183, 2020 | 261* | 2020 |
| Behavioral household finance J Beshears, JJ Choi, D Laibson, BC Madrian Handbook of Behavioral Economics: Applications and Foundations 1 1, 177-276, 2018 | 247 | 2018 |
| Megastudies improve the impact of applied behavioural science KL Milkman, D Gromet, H Ho, JS Kay, TW Lee, P Pandiloski, Y Park, A Rai, ... Nature 600 (7889), 478-483, 2021 | 215 | 2021 |
| Nudging: Progress to date and future directions J Beshears, H Kosowsky Organizational Behavior and Human Decision Processes 161, 3-19, 2020 | 182 | 2020 |
| Leaders as decision architects J Beshears, F Gino Harvard Business Review 93 (5), 52-62, 2015 | 179 | 2015 |
| What makes annuitization more appealing? J Beshears, JJ Choi, D Laibson, BC Madrian, SP Zeldes Journal of public economics 116, 2-16, 2014 | 179 | 2014 |
| How Does Simplified Disclosure Affect Individuals’ Mutual Fund Choices?” In Explorations in the Economics of Aging, edited by David A J Beshears, JJ Choi, D Laibson, BC Madrian Chicago: University of Chicago, 2011 | 175* | 2011 |
| Planning prompts as a means of increasing preventive screening rates KL Milkman, J Beshears, JJ Choi, D Laibson, BC Madrian Preventive medicine 56 (1), 92-93, 2013 | 145* | 2013 |
| Behavioral economics perspectives on public sector pension plans J Beshears, JJ Choi, D Laibson, BC Madrian Journal of Pension Economics and Finance 10 (02), 315-336, 2011 | 137 | 2011 |
| Does Aggregated Returns Disclosure Increase Portfolio Risk Taking? J Beshears, JJ Choi, D Laibson, BC Madrian The Review of Financial Studies 30 (6), 1971-2005, 2017 | 109* | 2017 |
| Borrowing to Save? The Impact of Automatic Enrollment on Debt J Beshears, JJ Choi, D Laibson, BC Madrian, WL Skimmyhorn Journal of Finance, 2021 | 107 | 2021 |
