| A test of services marketing theory: consumer information acquisition activities KB Murray Journal of marketing 55 (1), 10-25, 1991 | 2962 | 1991 |
| The impact of services versus goods on consumers’ assessment of perceived risk and variability KB Murray, JL Schlacter Journal of the Academy of Marketing science 18 (1), 51-65, 1990 | 1434 | 1990 |
| Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts KB Murray, CM Vogel Journal of Business Research 38 (2), 141-159, 1997 | 846 | 1997 |
| Strategic management of the socially responsible firm: Integrating management and marketing theory KB Murray, JB Montanari Academy of management review 11 (4), 815-827, 1986 | 464 | 1986 |
| Using a hierarchy of effects approach to gauge the effectiveness of CSR to generate goodwill towards the firm: Financial versus nonfinancial impacts KB Murray, CM Vogel Journal of Business Research 38 (2), 141-159, 1997 | 142 | 1997 |
| Report of the Tobacco Policy Research Group on marketing and promotions targeted at African Americans, Latinos, and women RG Robinson, M Barry, M Bloch, S Glantz, J Jordan, KB Murray, E Popper, ... Tobacco Control 1 (Suppl 1), S24-S30, 1992 | 65 | 1992 |
| Communication effectiveness and format effects on in-ad disclosure of health warnings ET Popper, KB Murray Journal of Public Policy & Marketing 8 (1), 109-123, 1989 | 51 | 1989 |
| Health care service decision influences: an exploratory investigation of search and nonsearch criteria for professionals and patients. KB Murray Journal of Health Care Marketing 12 (1), 1992 | 42 | 1992 |
| An analysis of the impact of acknowledgement programs on alumni giving CJ Quigley Jr, FG Bingham Jr, KB Murray Journal of Marketing Theory and Practice 10 (3), 75-86, 2002 | 38 | 2002 |
| A response to “Beyond the mission statement: Alternative futures for today's universities” FG Bingham Jr, CJ Quigley Jr, KB Murray Journal of Marketing for Higher Education 11 (4), 19-27, 2001 | 28 | 2001 |
| An investigation of the influence acknowledgement programs have on alumni giving behavior: Implications for marketing strategy FG Bingham Jr, CJ Quigley Jr, KB Murray Journal of Marketing for Higher Education 12 (2), 1-14, 2003 | 24 | 2003 |
| The impact discounts and the price-quality effect have on the choice of an institution of higher education CJ Quigley Jr, FG Bingham Jr, EM Notarantonio, K Murray Journal of Marketing for Higher Education 9 (2), 1-17, 2000 | 24 | 2000 |
| The Effect of Price in the College Selection Decision Process. C Quigley Jr, F Bingham Jr, K Murray, E Notarantonio Journal of Marketing Management (10711988) 9 (3), 1999 | 19 | 1999 |
| Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors. com KB Murray, S Zdravkovic Journal of Education for Business 91 (3), 138-147, 2016 | 11 | 2016 |
| Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies KB Murray Journal of Global Scholars of Marketing Science 28 (1), 42-51, 2018 | 8 | 2018 |
| State‐trait communication apprehension dimensions and potential clients' responses to help offering ads DB Jones, KB Murray Psychology & Marketing 13 (1), 1-17, 1996 | 6 | 1996 |
| Format effects on and in-ad disclosure ET Popper, KB Murray ACR North American Advances, 1989 | 6 | 1989 |
| Risk perception and information source use for products differing in service properties KB Murray Arizona State University, 1985 | 5 | 1985 |
| Problem-Solution and Consultative Selling Exercise: Simplifying Complex Buying and Selling Behavior DT Dunn Jr, KB Murray Marketing Education Review 2 (3), 28-38, 1992 | 4 | 1992 |
| Using consumer perceptions to operationalize the service construct: Exploratory research in theory extension and validation KB Murray, JL Schlacter Psychology & Marketing 12 (6), 501-530, 1995 | 3 | 1995 |
