| Tourism small and medium enterprises (TSMEs) in Malaysia K Set International Journal of Business and Social Science 4 (16), 2013 | 43 | 2013 |
| Understanding motivation factors of tourism entrepreneurs in Tasik Kenyir K Set, AY Yaakop, NZI Hussin, B Mohd, JA Ghani International Academic Research Journal of Social Science 1 (2), 248-254, 2015 | 18 | 2015 |
| Cost, security and features influencing baby boomers behavioral intention on adopting Whatsapp application AA Yusof, NF Mokhtar, K Set International Journal of Accounting 4 (18), 67-77, 2019 | 14 | 2019 |
| Investigating the factors of trust and risk on career women in luxury brand purchasing intention through online in Malaysia FZA Wahab, NF Mokhtar, K Set Int J Account Financ Bus 4 (19), 108-122, 2019 | 10 | 2019 |
| Exploring the internet adoption on tourism small and medium enterprises (TSMEs) in Malaysia K Set Journal of Technology Management and Technopreneurship (JTMT) 2 (1), 2014 | 10 | 2014 |
| Tourism small and medium enterprise management practices and firm performance K Set, FW Agbola, A Mahmood Tourism Analysis 22 (2), 237-245, 2017 | 8 | 2017 |
| Political advertising and media: Insights from a multicultural society AY Yaakop, SF Padlee, K Set, M Salleh Mediterranean Journal of Social Sciences 5 (7), 510-518, 2014 | 7 | 2014 |
| Determining the key success factors of tourism small and medium-sized enterprises (TSMEs) in Malaysia K Set PhD Thesis. Newcastle Business School, University of Newcastle. Australia, 2013 | 7 | 2013 |
| The awareness and use on government assistance programs among tourism entrepreneurs in Malaysia K Set Inter J of Adv and App Sci 4 (12), 226-230, 2017 | 6 | 2017 |
| Muslim Travellers’ Perception on Quality of Service by Umrah and Hajj Travel Agencies in Malaysia ANM Shukri, K Set, AY Yaakop Universiti Malaysia Terengganu Journal of Undergraduate Research 1 (1), 18-23, 2019 | 4 | 2019 |
| Teachers behavior toward digital education SNA Anuar, NF Mokhtar, K Set Journal of Information System and Technology Management 4 (13), 32-47, 2019 | 3 | 2019 |
| Business Alliance Practices Among Tourism Small and Medium Enterprises (TSMEs) in Malaysia Kalsitinoor Set, Amir Mahmood, Frank Agbola The Social Sciences 11 (20), 4932-4935, 2016 | 3 | 2016 |
| Exploring Factors Contributing to Satisfaction and Willingness to Recommend in Scuba Diving Tourism SMM Ali, K Set, AH Ngah Journal of Environmental Management & Tourism 13 (4), 1178-1191, 2022 | 2 | 2022 |
| EMOTIONAL SOLIDARITY IN TOURISM DEVELOPMENT: HOW POLICY AND KNOWLEDGE DRIVE SUPPORT IN GILGIT BALTISTAN, PAKISTAN T Hussain, M Azinuddin, NSM Shariffuddin, K Set PLANNING MALAYSIA 22, 2024 | 1 | 2024 |
| An exploratory study on professional competencies of scuba dive guides in Malaysia K Set, NH Mohd Salleh, M Mhd Rashid, A Nasir J. Sustain. Sci. Manag 18, 137-158, 2023 | 1 | 2023 |
| KNOWLEDGE EXPECTATIONS FOR LOCAL INFORMATIONS: ENHANCING THE ROLE OF DIVE GUIDES IN SUSTAINABLE SCUBA DIVING BUSINESSES MK Nazraie, K Set, NAFW Ab Rahman, K Omar, Y Ibrahim BIMP-EAGA Journal for Sustainable Tourism Development 13 (1), 133-143, 2024 | | 2024 |
| UNDERSTANDING THE DIVE GUIDES ROLES IN MALAYSIA: A MALAYSIAN SCUBA DIVER PERSPECTIVE MKN Hassan, K Set, NAFW Ab Rahman Asian People Journal (APJ) 7 (1), 191-205, 2024 | | 2024 |
| EVALUATION ON HORSESHOE CRAB CONSERVATION PROGRAM POTENTIAL IN MALAYSIA K Set, F Moahamd CONFERENCE ON HOSPITALITY AND TOURISM 2021, 144, 2021 | | 2021 |
| KERANGKA KONSEPTUAL KELESTARIAN USAHAWAN INAP DESA Z Mohamad, WNAW Bukhari, Y Yusof, K Set, MY Ibrahim, YM Yusof TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT (ICTTBM 2018), 255, 2018 | | 2018 |
Azizul Yadi YaakopAssociate Professor of Marketing, Universiti Malaysia TerengganuVerified email at umt.edu.my