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Aaron M Garvey
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Bad news? Send an AI. Good news? Send a human
AM Garvey, TW Kim, A Duhachek
Journal of Marketing 87 (1), 10-25, 2023
1372023
Eco-product choice cuts both ways: How proenvironmental licensing versus reinforcement is contingent on environmental consciousness
AM Garvey, LE Bolton
Journal of Public Policy & Marketing 36 (2), 284-298, 2017
1042017
Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit
AM Garvey, F Germann, LE Bolton
Journal of Consumer Research 42 (6 (April)), 931-951, 2016
882016
The marketing of love: How attachment styles affect romantic consumption journeys
M Mende, ML Scott, AM Garvey, LE Bolton
Journal of the Academy of Marketing Science 47, 255-273, 2019
782019
Do you mind if I ask you a personal question? How AI service agents alter consumer self-disclosure
TW Kim, L Jiang, A Duhachek, H Lee, A Garvey
Journal of Service Research 25 (4), 649-666, 2022
562022
The jilting effect: antecedents, mechanisms, and consequences for preference
AM Garvey, MG Meloy, B Shiv
Journal of Marketing Research 54 (5), 785-798, 2017
112017
The licensing effect revisited: How virtuous behavior heightens the pleasure derived from subsequent hedonic consumption
A Garvey, L Bolton
Journal of Marketing Behavior, Forthcoming, 2017
82017
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
AM Garvey, SJ Blanchard, KP Winterich
Marketing Letters 28, 71-83, 2017
72017
The persuasive power of AI ingratiation: a persuasion knowledge theory perspective
U Usman, TW Kim, A Garvey, A Duhachek
Journal of the Association for Consumer Research 9 (3), 319-331, 2024
52024
Artificial Intelligence in Marketing and Consumer Behavior Research
TW Kim, U Usman, A Garvey, A Duhachek
Foundations and Trends® in Marketing 18 (1), 1-93, 2023
42023
The uptrend effect: Encouraging healthy behaviors through greater inferred normativity
JP Costello, AM Garvey, F Germann, JEB Wilkie
Journal of Marketing Research 61 (1), 110-127, 2024
32024
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising
F Germann, AM Garvey
Journal of Advertising 51 (4), 469-485, 2022
32022
Printing System and Interface Device
A Ahne, AM Garvey, N Bahous, C Caspar, B Cavill, M Miller, R Morris, ...
US Patent App. 11/279,792, 2006
3*2006
Ghost in the Marketing Machine: Consumer Susceptibility to Exploitative Offerings From Humanlike Versus Machinelike Artificial Agents
A Garvey, T Woo Kim, A Duhachek
ACR North American Advances, NA 47, 2019
22019
Strategies for Leveraging AI in the Customer Experience
L Cian, A Garvey
Available at SSRN 4976622, 2024
2024
Strategies for Leveraging AI in the Customer Experience
AM Garvey, L Cian
Impact at JMR, 2024
2024
The Push and Pull of Attachment Styles on Romantic Consumption
M Mende, M Scott, A Garvey, L Bolton
Advances in Consumer Research 44, 560-561, 2016
2016
Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
AM Garvey, SJ Blanchard, KP Winterich
Marketing Letters, 2015
2015
How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs
AM Garvey
NA-Advances in Consumer Research Volume 42, 2014
2014
Of Simple and Social Excuses to Indulge
M Scott, GY Nenkov, AM Garvey, LE Bolton, PJ Liu, GJ Fitzsimons, ...
Advances in Consumer Research 41, 2013
2013
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