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Co-authors
- Lisa E. BoltonProfessor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
- Adam DuhachekBielinski Family Faculty Scholar, Professor of Marketing, University of Illinois-ChicagoVerified email at uic.edu
- Tae Woo KimAssistant Professor at University of Technology SydneyVerified email at uts.edu.au
- Frank GermannAssociate Professor, University of Notre DameVerified email at nd.edu
- Maura L. ScottW.P. Carey School of Business, Arizona State UniversityVerified email at asu.edu
- Martin MendeJ. Willard and Alice S. Marriott Foundation Professor, Arizona State UniversityVerified email at asu.edu
- Umair UsmanAssistant Professor of Marketing, Florida International UniversityVerified email at fiu.edu
- Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityVerified email at psu.edu
- Simon J. BlanchardProvost Distinguished Associate Professor and Dean's Professor, Georgetown UniversityVerified email at georgetown.edu
- Margaret MeloyProfessor of Marketing Penn StateVerified email at psu.edu
- John P CostelloNotre DameVerified email at nd.edu
- baba shivProfessor of Marketing, Stanford UniversityVerified email at stanford.edu