| Chief marketing officers: A study of their presence in firms' top management teams P Nath, V Mahajan Journal of Marketing 72 (1), 65-81, 2008 | 414 | 2008 |
| Marketing in the C-suite: a study of chief marketing officer power in firms’ top management teams P Nath, V Mahajan Journal of marketing 75 (1), 60-77, 2011 | 225 | 2011 |
| Chief marketing officer presence and firm performance: Assessing conditions under which the presence of other C-level functional executives matters P Nath, N Bharadwaj Journal of the Academy of Marketing Science 48 (4), 670-694, 2020 | 71 | 2020 |
| Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience J Brower, P Nath Marketing Letters 29 (4), 405-419, 2018 | 51 | 2018 |
| How complexity impacts salesperson counterproductive behavior: The mediating role of moral disengagement OK Seriki, P Nath, CA Ingene, KR Evans Journal of Business Research 107, 324-335, 2020 | 50 | 2020 |
| Shedding light on the CMO revolving door: A study of the antecedents of chief marketing officer turnover P Nath, V Mahajan Journal of the Academy of Marketing Science 45, 93-118, 2017 | 50 | 2017 |
| A study of the internationalization–performance relationship in global retailing: the moderating role of brand standardization and cultural diversity P Nath, AH Kirca, S Kim Journal of International Marketing 29 (1), 57-76, 2021 | 26 | 2021 |
| The effects of retail banner standardization on the performance of global retailers P Nath, AH Kirca, S Kim, TL Andras Journal of Retailing 95 (3), 30-46, 2019 | 22 | 2019 |
| Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities P Nath European Journal of Marketing 54 (7), 1549-1580, 2020 | 12 | 2020 |
| Sustainability Communications and corporate brand associations N Bharadwaj, PA Naik, P Nath Journal of Sustainable Marketing 3 (1), 41-52, 2022 | 10 | 2022 |
| A study of the structural integration of the marketing and PR functions in the C-suite P Nath, M Bell Journal of Marketing Communications 22 (6), 626-652, 2016 | 6 | 2016 |
| Antecedents of the chief marketing officer's presence and influence in top management teams P Nath The University of Texas at Austin, 2006 | 3 | 2006 |
| Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst AP Tower, P Nath Journal of International Marketing, 1069031X241289129, 2025 | | 2025 |
| Myopic marketing management and stock performance in the short term: the moderating role of asset turnover ELM Garcia, VA Vieira, P Nath Marketing Letters, 1-15, 2024 | | 2024 |
| DO NOT PRINT P Nath, V Mahajan | | 2010 |
Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinVerified email at McCombs.UTexas.edu