| Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008 | 2514* | 2008 |
| Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011 | 803 | 2011 |
| What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008 | 695 | 2008 |
| Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel Information and communication technologies in tourism 2009, 37-47, 2009 | 377 | 2009 |
| Trust in travel-related consumer generated media KH Yoo, Y Lee, U Gretzel, DR Fesenmaier Information and communication technologies in tourism 2009, 49-59, 2009 | 273 | 2009 |
| Exploring tripadvisor KH Yoo, M Sigala, U Gretzel Open tourism: open innovation, crowdsourcing and co-creation challenging the …, 2016 | 169 | 2016 |
| Use and creation of social media by travellers KH Yoo, U Gretzel Social media in travel, tourism and hospitality, 189-206, 2016 | 158 | 2016 |
| Antecedents and impacts of trust in travel-related consumer-generated media KH Yoo, U Gretzel Information Technology & Tourism 12 (2), 139-152, 2010 | 150 | 2010 |
| Premises and promises of social media marketing in tourism U Gretzel, KH Yoo The Routledge handbook of tourism marketing, 491-504, 2014 | 125 | 2014 |
| The influence of perceived credibility on preferences for recommender systems as sources of advice K Hyan Yoo, U Gretzel Information Technology & Tourism 10 (2), 133-146, 2008 | 110 | 2008 |
| Travel opinion leaders and seekers KH Yoo, U Gretzel, F Zach Information and communication Technologies in Tourism 2011, 525-535, 2011 | 105 | 2011 |
| Persuasive recommender systems: conceptual background and implications KH Yoo, U Gretzel, M Zanker Springer Science & Business Media, 2012 | 88 | 2012 |
| Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations KH Yoo, U Gretzel Recommender systems handbook, 455-477, 2010 | 85 | 2010 |
| The role of source characteristics in eWOM: What makes online travel reviewers credible and likeable KH Yoo, KS Lee, U Gretzel Proceedings of the 14th international ENTER conference in Ljubljana …, 2007 | 77 | 2007 |
| Online travel review study: Role and impact of online travel reviews: Laboratory for Intelligent Systems in Tourism, Texas A&M University U Gretzel, KH Yoo, M Purifoy LIST 2 (07), 01, 2007 | 62 | 2007 |
| Special section on generative smart tourism systems and management: Man-machine interaction C Koo, KH Yoo, JN Lee, M Zanker International Journal of Information Management 36 (6), 1301-1305, 2016 | 56 | 2016 |
| How US state tourism offices use online newsrooms and social media in media relations KH Yoo, JR Kim Public Relations Review 39 (5), 534-541, 2013 | 50 | 2013 |
| Millennial ride-share passengers’ pro-sustainable behaviors: Norm activation perspective S Lee, WJ Lee, KH Yoo Asia Pacific Journal of Tourism Research 25 (1), 15-26, 2020 | 45 | 2020 |
| Web 2.0: ew Rules for Tourism Marketing KH Yoo, U Gretzel | 43 | 2016 |
| The role of information and communication technologies (ICTs) in marketing tourism experiences KH Yoo, U Gretzel The handbook of managing and marketing tourism experiences, 409-428, 2016 | 40 | 2016 |
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerified email at usc.edu
Markus ZankerFree University of Bolzano-Bozen, Italy; University of Klagenfurt, AustriaVerified email at unibz.it
Marianna SigalaUniversity of Newcastle AustraliaVerified email at newcastle.edu.au
Florian J ZachVirginia TechVerified email at vt.edu
Chulmo KooKyung Hee UniversityVerified email at khu.ac.kr
