| Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size C Amos, G Holmes, D Strutton International journal of advertising 27 (2), 209-234, 2008 | 1572 | 2008 |
| A meta-analysis of consumer impulse buying C Amos, GR Holmes, WC Keneson Journal of Retailing and Consumer Services 21 (2), 86-97, 2014 | 736 | 2014 |
| Consumer reaction to new package design GR Holmes, A Paswan Journal of product & brand management 21 (2), 109-116, 2012 | 130 | 2012 |
| Exploring impact philanthropy, altruistic, hedonic, and egoistic motivations to support animal causes C Amos, GR Holmes, A Allred Journal of Nonprofit & Public Sector Marketing 27 (4), 351-372, 2015 | 27 | 2015 |
| A model for reducing health care employee turnover P Nowak, G Holmes, J Murrow Journal of Hospital Marketing & Public Relations 20 (1), 14-25, 2010 | 27 | 2010 |
| An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions S Barat, C Amos, A Paswan, G Holmes Journal of Retailing and Consumer Services 20 (2), 240-247, 2013 | 26 | 2013 |
| New thinking on antecedents to successful CRM campaigns: Consumer acceptance of an alliance C Trimble, G Holmes Journal of Promotion Management 19 (3), 352-372, 2013 | 18 | 2013 |
| Dealer loyalty and brand loyalty: United or divided? GR Holmes, CE Pettijohn, S Mitra Journal of Marketing Channels 26 (4), 263-275, 2020 | 15 | 2020 |
| Symbolic visuals in advertising: The role of relevance GR Holmes University of North Texas, 2008 | 9 | 2008 |
| Celebrity endorser source effects and effectiveness in advertising: A quantitative synthesis C Amos, G Holmes, D Strutton International Journal of Advertising 27, 209-34, 2008 | 9 | 2008 |
| Marketing Students' Attitudes Concerning Traditional Classroom Resources GR Holmes, CE Pettijohn, C Amos Journal for Advancement of Marketing Education 24 (1), 14-24, 2016 | 2 | 2016 |
| The Role of Information-Processing in Facilitating New Product Success: An Empirical Investigation I Pentina, D Strutton, G Holmes Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination GR Holmes, N Spears, C Blankson Journal of Current Issues & Research in Advertising 34 (1), 151-165, 2013 | 1 | 2013 |
| Reverse Flow Logistics in Manufacturing Operations J Wendt, G Holmes | | 2024 |
| Journal of Applied Marketing Theor y GR Holmes, C Amos, GL Zhang Journal of Applied Marketing Theory 9 (1), 1-17, 2022 | | 2022 |
| BRAND LOYALTY FOR THE AUTOMOTIVE MARKET G Holmes ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 1, 2022 | | 2022 |
| Investigating Consumer Concept in a Niche Retail Market GR Holmes, C Amos, GL Zhang Journal of Applied Marketing Theory 9 (1), 2, 2022 | | 2022 |
| The Role of Consumer Self-Concept GR Holmes, C Amos, L Zhang | | 2018 |
| An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors CE Pettijohn, GR Holmes | | 2017 |
| New Package Design: Evaluation of Consumer Experience G Holmes Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2015 | | 2015 |
Clinton AmosWeber State University, BusinessVerified email at weber.edu
