| Development and validation of work–family conflict and family–work conflict scales. RG Netemeyer, JS Boles, R McMurrian Journal of applied psychology 81 (4), 400, 1996 | 6239 | 1996 |
| Scaling procedures: Issues and applications RG Netemeyer Sage Publications, 2003 | 5894 | 2003 |
| Measurement of consumer susceptibility to interpersonal influence WO Bearden, RG Netemeyer, JE Teel Journal of consumer research 15 (4), 473-481, 1989 | 3913 | 1989 |
| Price perceptions and consumer shopping behavior: a field study DR Lichtenstein, NM Ridgway, RG Netemeyer Journal of marketing research 30 (2), 234-245, 1993 | 3101 | 1993 |
| Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research WO Bearden Sage, 1999 | 2905 | 1999 |
| Financial literacy, financial education, and downstream financial behaviors D Fernandes, JG Lynch Jr, RG Netemeyer Management science 60 (8), 1861-1883, 2014 | 2804 | 2014 |
| Developing and validating measures of facets of customer-based brand equity RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ... Journal of business research 57 (2), 209-224, 2004 | 2332 | 2004 |
| A longitudinal study of complaining customers' evaluations of multiple service failures and recovery efforts JG Maxham III, RG Netemeyer Journal of marketing 66 (4), 57-71, 2002 | 1762 | 2002 |
| Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective DR Lichtenstein, RG Netemeyer, S Burton Journal of marketing 54 (3), 54-67, 1990 | 1756 | 1990 |
| An investigation into the antecedents of organizational citizenship behaviors in a personal selling context RG Netemeyer, JS Boles, DO McKee, R McMurrian Journal of marketing 61 (3), 85-98, 1997 | 1604 | 1997 |
| Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent JG Maxham III, RG Netemeyer Journal of retailing 78 (4), 239-252, 2002 | 1589 | 2002 |
| A cross-national assessment of the reliability and validity of the CETSCALE RG Netemeyer, S Durvasula, DR Lichtenstein Journal of marketing research 28 (3), 320-327, 1991 | 1121 | 1991 |
| Analysis of role conflict and role ambiguity in a structural equations framework. RG Netemeyer, MW Johnston, S Burton Journal of applied psychology 75 (2), 148, 1990 | 1121 | 1990 |
| A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates S Burton, DR Lichtenstein, RG Netemeyer, JA Garretson Journal of the academy of marketing science 26, 293-306, 1998 | 1044 | 1998 |
| Firms reap what they sow: the effects of shared values and perceived organizational justice on customers’ evaluations of complaint handling JG Maxham III, RG Netemeyer Journal of Marketing 67 (1), 46-62, 2003 | 944 | 2003 |
| How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being RG Netemeyer, D Warmath, D Fernandes, JG Lynch Jr Journal of Consumer Research 45 (1), 68-89, 2018 | 763 | 2018 |
| Can a reliability coefficient be too high? C Hulin J Consum Psychol 10 (1–2), 55, 2001 | 762 | 2001 |
| Conflicts in the work–family interface: Links to job stress, customer service employee performance, and customer purchase intent RG Netemeyer, JG Maxham III, C Pullig Journal of marketing 69 (2), 130-143, 2005 | 752 | 2005 |
| The effects of job autonomy, customer demandingness, and trait competitiveness on salesperson learning, self-efficacy, and performance G Wang, RG Netemyer Journal of the academy of marketing science 30, 217-228, 2002 | 654 | 2002 |
| Trait aspects of vanity: Measurement and relevance to consumer behavior RG Netemeyer, S Burton, DR Lichtenstein Journal of consumer research 21 (4), 612-626, 1995 | 613 | 1995 |
Scot BurtonDepartment of Marketing, Sam M. Walton College of Business, University of Arkansas FayettevilleVerified email at walton.uark.edu