| Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 309 | 2019 |
| Shopping in virtual reality stores: the influence of immersion on system adoption C Peukert, J Pfeiffer, M Meißner, T Pfeiffer, C Weinhardt Journal of Management Information Systems 36 (3), 755-788, 2019 | 200 | 2019 |
| How virtual reality affects consumer choice M Meißner, J Pfeiffer, C Peukert, H Dietrich, T Pfeiffer Journal of Business Research 117, 219-231, 2020 | 161 | 2020 |
| Texting with humanlike conversational agents: Designing for anthropomorphism AM Seeger, J Pfeiffer, A Heinzl Journal of the Association for Information systems 22 (4), 931-967, 2021 | 146 | 2021 |
| Eye-tracking-based classification of information search behavior using machine learning: evidence from experiments in physical shops and virtual reality shopping environments J Pfeiffer, T Pfeiffer, M Meißner, E Weiß Information Systems Research 31 (3), 675-691, 2020 | 130 | 2020 |
| Designing anthropomorphic conversational agents: Development and empirical evaluation of a design framework AM Seeger, J Pfeiffer, A Heinzl | 108 | 2018 |
| When do we need a human? Anthropomorphic design and trustworthiness of conversational agents AM Seeger, J Pfeiffer, A Heinzl | 98 | 2017 |
| Hedonic and utilitarian motivations of social network site adoption CPH Ernst, J Pfeiffer, F Rothlauf Johannes Gutenberg University Mainz: Working Papers in Information Systems …, 2013 | 89 | 2013 |
| Brownie: A platform for conducting NeuroIS experiments A Hariharan, MTP Adam, V Dorner, E Lux, MB Mueller, J Pfeiffer, ... Journal of the Association for Information Systems 18 (4), 3, 2017 | 43 | 2017 |
| Using PageRank for non-personalized default rankings in dynamic markets M Scholz, J Pfeiffer, F Rothlauf European Journal of Operational Research 260 (1), 388-401, 2017 | 40 | 2017 |
| Interaktion mit smarten Systemen—aktueller stand und zukünftige entwicklungen im bereich der nutzerassistenz S Morana, C Friemel, U Gnewuch, A Maedche, J Pfeiffer Wirtschaftsinformatik & Management 9, 42-51, 2017 | 35 | 2017 |
| Algorithmic fairness in AI: an interdisciplinary view J Pfeiffer, J Gutschow, C Haas, F Möslein, O Maspfuhl, F Borgers, ... Business & Information Systems Engineering 65 (2), 209-222, 2023 | 34 | 2023 |
| Methods and systems for the design of choice experiments and deduction of human decision-making heuristics D Duzevik, J Pfeiffer, E Bonabeau US Patent App. 12/434,402, 2009 | 34 | 2009 |
| Interactive decision aids in e-commerce J Pfeiffer Springer Science & Business Media, 2011 | 30 | 2011 |
| The influence of perceived belonging on social network site adoption CPH Ernst, J Pfeiffer, F Rothlauf American Conference on Information Systems (AMCIS), 2013 | 29 | 2013 |
| Combining e-participation with augmented and virtual reality: insights from a design science research project J Fegert, J Pfeiffer, C Peukert, A Golubyeva, C Weinhardt | 27 | 2020 |
| On the influence of context-based complexity on information search patterns: An individual perspective. J Pfeiffer, M Meißner, E Brandstätter, R Riedl, R Decker, F Rothlauf Journal of Neuroscience, Psychology, and Economics 7 (2), 103, 2014 | 27 | 2014 |
| Gameful learning for a more sustainable world: Measuring the effect of design elements on long-term learning outcomes in correct waste sorting G Hoffmann, J Pfeiffer Business & Information Systems Engineering 64 (4), 459-482, 2022 | 23 | 2022 |
| When self-humanization leads to algorithm aversion: what users want from decision support systems on prosocial microlending platforms PO Heßler, J Pfeiffer, S Hafenbrädl Business & Information Systems Engineering 64 (3), 275-292, 2022 | 23 | 2022 |
| User assistance for intelligent systems S Morana, J Pfeiffer, MTP Adam Business & Information Systems Engineering 62, 189-192, 2020 | 23 | 2020 |
