| Connecting the person with dementia and family: a feasibility study of a telepresence robot W Moyle, C Jones, M Cooke, S O’Dwyer, B Sung, S Drummond BMC geriatrics 14 (1), 1, 2014 | 183 | 2014 |
| An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand P Techakesari, FK Barlow, MJ Hornsey, B Sung, M Thai, JLY Chak Journal of Cross-Cultural Psychology 46 (3), 454-468, 2015 | 123 | 2015 |
| Does interest broaden or narrow attentional scope? B Sung, J Yih Cognition and Emotion 30 (8), 1485-1494, 2016 | 97 | 2016 |
| What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study W Moyle, C Jones, B Sung, M Bramble, S O’Dwyer, M Blumenstein, ... International Journal of Social Robotics 8 (1), 145-156, 2016 | 91 | 2016 |
| I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang B Pereira, B Sung, S Lee Australasian marketing journal 27 (2), 78-90, 2019 | 90 | 2019 |
| Assessing Engagement in People With Dementia: A New Approach to Assessment Using Video Analysis C Jones, B Sung, W Moyle Archives of psychiatric nursing 29 (6), 377-382, 2015 | 88 | 2015 |
| What can neuroscience offer marketing research? B Sung, NJ Wilson, JH Yun, EJ Lee Asia Pacific Journal of Marketing and Logistics 32 (5), 1089-1111, 2020 | 82 | 2020 |
| The impact of COVID‐19 on consumer evaluation of authentic advertising messages J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ... Psychology & Marketing 39 (1), 76-89, 2022 | 72 | 2022 |
| How can the word “NEW” evoke consumers' experiences of novelty and interest? B Sung, N Hartley, E Vanman, I Phau Journal of Retailing and Consumer Services 31, 166-173, 2016 | 66 | 2016 |
| Communicating authenticity in packaging of Korean cosmetics S Lee, B Sung, I Phau, A Lim Journal of Retailing and Consumer Services 48, 202-214, 2019 | 63 | 2019 |
| Proud volunteers: the role of self-and vicarious-pride in promoting volunteering F Septianto, B Sung, Y Seo, N Tugiman Marketing Letters 29, 501-519, 2018 | 59 | 2018 |
| Foot massage and physiological stress in people with dementia: a randomized controlled trial W Moyle, ML Cooke, E Beattie, DHK Shum, ST O'Dwyer, S Barrett, B Sung The Journal of Alternative and Complementary Medicine 20 (4), 305-311, 2014 | 57 | 2014 |
| Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride F Septianto, Y Seo, B Sung, F Zhao European Journal of Marketing 54 (6), 1305-1323, 2020 | 56 | 2020 |
| Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19 V Quintal, B Sung, S Lee Current Issues in Tourism 25 (2), 206-218, 2022 | 50 | 2022 |
| When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance? B Sung, I Phau Psychology & Marketing, 2018 | 50 | 2018 |
| Social robots helping people with dementia: Assessing efficacy of social robots in the nursing home environment W Moyle, C Jones, M Cooke, S O'Dwyer, B Sung, S Drummond 2013 6th International Conference on Human System Interactions (HSI), 608-613, 2013 | 48 | 2013 |
| Using telepresence for social connection: views of older people with dementia, families, and health professionals from a mixed methods pilot study W Moyle, C Jones, T Dwan, T Ownsworth, B Sung Aging & mental health 23 (12), 1643-1650, 2019 | 47 | 2019 |
| Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience SM Bender, B Sung Psychology & Marketing 38 (6), 937-947, 2021 | 42 | 2021 |
| Brand love: Corroborating evidence across four continents L Sajtos, JT Cao, JA Espinosa, I Phau, P Rossi, B Sung, B Voyer Journal of Business Research, 2020 | 41 | 2020 |
| The effectiveness of a marketing virtual reality learning simulation: A quantitative survey with psychophysiological measures B Sung, E Mergelsberg, M Teah, B D’Silva, I Phau British Journal of Educational Technology, 2020 | 41 | 2020 |
Marie CookeGriffith UniversityVerified email at griffith.edu.au