| Social desirability bias P Grimm Wiley international encyclopedia of marketing, 2010 | 1967 | 2010 |
| The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needs C Campbell, PE Grimm Journal of Public Policy & Marketing 38 (1), 110-123, 2019 | 290 | 2019 |
| Ab components' impact on brand preference PE Grimm Journal of business research 58 (4), 508-517, 2005 | 174 | 2005 |
| Pretesting a questionnaire P Grimm Wiley international encyclopedia of marketing, 2010 | 155 | 2010 |
| Understanding why consumers don't skip pre-roll video ads C Campbell, F Mattison Thompson, PE Grimm, K Robson Journal of Advertising 46 (3), 411-423, 2017 | 140 | 2017 |
| Wiley international encyclopedia of marketing P Grimm, J Sheth, N Malhotra Online: John Wiley, 2010 | 132 | 2010 |
| Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate JW Johnson, PE Grimm Journal of Consumer Psychology 20 (3), 282-294, 2010 | 121 | 2010 |
| The relationship between warranty and product reliability J Agrawal, PS Richardson, PE Grimm Journal of Consumer Affairs 30 (2), 421-443, 1996 | 89 | 1996 |
| Toward understanding the measurement of market efficiency BT Ratchford, J Agrawal, PE Grimm, N Srinivasan Journal of Public Policy & Marketing 15 (2), 167-184, 1996 | 79 | 1996 |
| Quantity surcharges on groceries J Agrawal, PE Grimm, N Srinivasan Journal of consumer affairs 27 (2), 335-356, 1993 | 56 | 1993 |
| Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels. JK Maher, LJ Marks, PE Grimm Advances in Consumer Research 24 (1), 1997 | 49 | 1997 |
| Product conspicuousness and buying motives as determinants of reference group influences PE Grimm, J Agrawal, PS Richardson ACR European Advances, 1999 | 46 | 1999 |
| The role of network embeddedness and psychological ownership in consumer responses to brand transgressions CA Kuchmaner, J Wiggins, PE Grimm Journal of Interactive Marketing 47 (1), 129-143, 2019 | 44 | 2019 |
| Affect transfer in brand extensions: The role of expectancy and relevancy X Liu, MY Hu, PE Grimm Journal of Product & Brand Management 19 (5), 317-326, 2010 | 37 | 2010 |
| Conceptualization and exploration of attitude toward advertising disclosures and its impact on perceptions of manipulative intent VL Thomas, K Fowler, P Grimm Journal of Consumer Affairs 47 (3), 564-587, 2013 | 32 | 2013 |
| A cross‐country study of signals of brand quality J Agrawal, P Grimm, S Kamath, T Foscht Journal of Product & Brand Management 20 (5), 333-342, 2011 | 22 | 2011 |
| A review of native advertising LJ Marks, PE Grimm, C Campbell Advertising theory, 259-274, 2019 | 12 | 2019 |
| Technology facilitated class participation in a principles of marketing course P Grimm, E Soares, J Agrawal, S Law Proceedings of the 2007 ANZMAC Conference, 3287-3292, 2007 | 7 | 2007 |
| In it together: brands benefit after a transgression when perceived as co-owners of the brand community CA Kuchmaner, J Wiggins, PE Grimm Journal of Marketing Management 40 (3-4), 190-216, 2024 | 5 | 2024 |
| Field work/data collection process P Grimm Wiley International Encyclopedia of Marketing, 2010 | 5 | 2010 |