| The prevalence of lying in America: Three studies of self‐reported lies KB Serota, TR Levine, FJ Boster Human Communication Research 36 (1), 2-25, 2010 | 520 | 2010 |
| A few prolific liars: Variation in the prevalence of lying KB Serota, TR Levine Journal of Language and Social Psychology 34 (2), 138-157, 2015 | 216 | 2015 |
| Sender demeanor: Individual differences in sender believability have a powerful impact on deception detection judgments TR Levine, KB Serota, H Shulman, DD Clare, HS Park, AS Shaw, JC Shim, ... Human Communication Research 37 (3), 377-403, 2011 | 191 | 2011 |
| Identifying influence: Development and validation of the connectivity, persuasiveness, and maven scales FJ Boster, MR Kotowski, KR Andrews, K Serota Journal of Communication 61 (1), 178-196, 2011 | 147 | 2011 |
| Campaign communication and attitude change: A multidimensional analysis GA Barnett, KB Serota, JA Taylor Human Communication Research 2 (3), 227-244, 1976 | 93 | 1976 |
| The Impact of Lie to Me on Viewers’ Actual Ability to Detect Deception TR Levine, KB Serota, HC Shulman Communication research 37 (6), 847-856, 2010 | 91 | 2010 |
| Teenagers lie a lot: A further investigation into the prevalence of lying TR Levine, KB Serota, F Carey, D Messer Communication Research Reports 30 (3), 211-220, 2013 | 67 | 2013 |
| Unpacking variation in lie prevalence: Prolific liars, bad lie days, or both? KB Serota, TR Levine, T Docan-Morgan Communication Monographs 89 (3), 307-331, 2022 | 54 | 2022 |
| The effects of truth-lie base rate on interactive deception detection accuracy TR Levine, DD Clare, T Green, KB Serota, HS Park Human Communication Research 40 (3), 350-372, 2014 | 45 | 2014 |
| A few prolific liars in Japan: Replication and the effects of Dark Triad personality traits Y Daiku, KB Serota, TR Levine PLoS One 16 (4), e0249815, 2021 | 42 | 2021 |
| Precise procedures for optimizing campaign communication K SEROTA, GA BARNETT, MJ CODY, JA Taylor Communication Yearbook 1, 475-494, 1977 | 33 | 1977 |
| Connections at work: How friendship networks relate to job satisfaction ANW Raile, RK Kim, J Choi, KB Serota, HS Park, DW Lee Communication Research Reports 25 (2), 168-178, 2008 | 32 | 2008 |
| Brand-usage networks: A demand side approach to brand architecture KB Serota, M Bhargava Journal of Strategic Marketing 18 (6), 451-471, 2010 | 26 | 2010 |
| Deceptive marketing outcomes: A model for marketing communications KB Serota The Palgrave handbook of deceptive communication, 813-837, 2019 | 22 | 2019 |
| In search of Korean Outliars:“a few prolific liars” in South Korea HS Park, KB Serota, TR Levine Communication Research Reports 38 (3), 206-215, 2021 | 18 | 2021 |
| Do superdiffusers argue differently? An analysis of argumentation style as a function of diffusion ability CJ Carpenter, MR Kotowski, FJ Boster, KR Andrews, K Serota, AS Shaw Argumentation & Advocacy 45 (3), 2009 | 16 | 2009 |
| Orthogonal rotation to theoretical criteria: Comparison of multidimensional spaces J Woelfel, J Saltiel, R McPhee, J Danes, M Cody, G Barnett, K Serota Annual Convention of the Mathematical Psychology Group, Purdue, Indiana, August, 1975 | 16 | 1975 |
| Metric multidimensional scaling and communication: Theory and implementation KB Serota Michigan State University. Department of Communication, 1974 | 14 | 1974 |
| Cross-checking journalistic fact-checkers: The role of sampling and scaling in interpreting false and misleading statements DM Markowitz, TR Levine, KB Serota, AD Moore Plos one 18 (7), e0289004, 2023 | 12 | 2023 |
| The ubiquity of long-tail lie distributions: seven studies from five continents KB Serota, TR Levine, L Zvi, DM Markowitz, T Docan-Morgan Journal of Communication 74 (1), 1-11, 2024 | 11 | 2024 |
Timothy R LevineDepartment of Communication, University of OklahomaVerified email at ou.edu