Boon Chong Lim

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Hean Tat KEH (郭贤达)Professor of Marketing, Monash Business School, Monash University.Verified email at monash.edu
Maw Der FooPresident's Chair in Entrepreneurship & Professor, Nanyang Technological UniversityVerified email at alum.mit.edu

Boon Chong Lim

Verified email at ntu.edu.sg


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs HT Keh, M Der Foo, BC Lim Entrepreneurship theory and practice 27 (2), 125-148, 2002	1136	2002
The impact of word-of-mouth communication on attribute evaluation BC Lim, CMY Chung Journal of Business Research 64 (1), 18-23, 2011	241	2011
Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands BC Lim, CMY Chung Asia Pacific Journal of Marketing and Logistics 26 (1), 39-53, 2014	98	2014

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