| The motivation scale for sport consumption: Assessment of the scale's psychometric properties. GT Trail, JD James Journal of sport behavior 24 (1), 2001 | 1533 | 2001 |
| Sport spectator consumption behavior. GT Trail, JS Fink, DF Anderson Sport Marketing Quarterly 12 (1), 2003 | 836 | 2003 |
| A theoretical model of sport spectator consumption behavior GT Trail, DF Anderson, JS Fink International journal of sport management 1 (3), 154-180, 2000 | 663 | 2000 |
| An examination of team identification: Which motives are most salient to its existence? JS Fink, GT Trail, DF Anderson International Sports Journal 6 (2), 195, 2002 | 637 | 2002 |
| Relationships among spectator gender, motives, points of attachment, and sport preference MJ Robinson, GT Trail Journal of Sport management 19 (1), 58-80, 2005 | 633 | 2005 |
| Fans versus spectators in intercollegiate athletics GT Trail, MJ Robinson, RJ Dick, AJ Gillentine commitment 12 (4), 217-227, 2003 | 615 | 2003 |
| Consumer satisfaction and identity theory: A model of sport spectator conative loyalty. GT Trail, DF Anderson, JS Fink Sport Marketing Quarterly 14 (2), 2005 | 523 | 2005 |
| The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel HH Kwon, G Trail, JD James Journal of Sport Management 21 (4), 540-554, 2007 | 457 | 2007 |
| Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team differences. JS Fink, GT Trail, DF Anderson Sport Marketing Quarterly 11 (1), 2002 | 428 | 2002 |
| Constraints and motivators: A new model to explain sport consumer behavior YK Kim, G Trail Journal of sport management 24 (2), 190-210, 2010 | 427 | 2010 |
| A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach YK Kim, G Trail Journal of sport management 25 (1), 57-69, 2011 | 305 | 2011 |
| Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty? HH Kwon, GT Trail, DS Anderson Sport Management Review 8 (3), 255-270, 2005 | 299 | 2005 |
| The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework YK Kim, G Trail, YJ Ko Journal of Sport Management 25 (6), 576-592, 2011 | 251 | 2011 |
| A model of volunteer retention in youth sport M Kim, P Chelladurai, GT Trail Journal of Sport Management 21 (2), 151-171, 2007 | 247 | 2007 |
| Psychological connection to a new sport team: Building or maintaining the consumer base? JD James, RH Kolbe, GT Trail Sport Marketing Quarterly 11 (4), 2002 | 242 | 2002 |
| Motives and points of attachment of professional golf spectators MJ Robinson, GT Trail, H Kwon Sport Management Review 7 (2), 167-192, 2004 | 220 | 2004 |
| Fans vs. Spectators: An Analysis of Those Who Attend Intercollegiate Football Games. MJ Robinson, GT Trail, RJ Dick, AJ Gillentine Sport Marketing Quarterly 14 (1), 2005 | 217 | 2005 |
| Sport Fan Motivation: A Comparison of American Students and International Students. H Kwon, G Trail Sport Marketing Quarterly 10 (3), 2001 | 184 | 2001 |
| Testing models of motives and points of attachment among spectators in college football. B Woo, GT Trail, HH Kwon, D Anderson Sport Marketing Quarterly 18 (1), 2009 | 173 | 2009 |
| Sport consumer behavior: A test for group differences on structural constraints GT Trail, MJ Robinson, YK Kim Sport Marketing Quarterly 17 (4), 190, 2008 | 167 | 2008 |
Hyungil Harry KwonChung-Ang UniversityVerified email at cau.ac.kr