| Investigating the drivers of consumer cross-category learning for new products using multiple data sets K Sridhar, R Bezawada, M Trivedi Marketing Science 31 (4), 668-688, 2012 | 57 | 2012 |
| False advertising or slander? Using location based tweets to assess online rating-reliability A Poddar, S Banerjee, K Sridhar Journal of Business Research 99, 390-397, 2019 | 30 | 2019 |
| Impact of healthy alternatives on consumer choice: A balancing act M Trivedi, K Sridhar, A Kumar Journal of Retailing 92 (1), 65-82, 2016 | 29 | 2016 |
| Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations B Vallen, K Sridhar, D Rubin, V Ilyuk, LG Block, JJ Argo Journal of Consumer Psychology 29 (2), 271-284, 2019 | 21 | 2019 |
| Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio K Sridhar, A Kumar, R Bezawada Marketing letters 33 (2), 189-201, 2022 | 19 | 2022 |
| A comparative analysis of differential consumer response across supermarket and specialty store in the candy category A Kumar, M Trivedi, R Bezawada, K Sridhar Journal of Retailing and Consumer Services 19 (6), 561-569, 2012 | 12 | 2012 |
| Evil intuitions: why belief in the “unhealthy= tasty” intuition leads to unhealthy food choices R Raghunathan, R Naylor, K Desai ACR North American Advances, 2010 | 5 | 2010 |
| GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY A Poddar, S Banerjee, K Sridhar Global Marketing Conference, 513-514, 2016 | | 2016 |
| A comparative analysis of differential consumer response across supermarket and specialty store in the candy category. AK Ashish Kumar, M Trivedi, R Bezawada, K Sridhar | | 2012 |
| Understanding consumer usage learning mechanisms in the retail industry K Sridhar State University of New York at Buffalo, 2009 | | 2009 |
