| Nation branding: Concepts, issues, practice K Dinnie Routledge, 2015 | 1740 | 2015 |
| City branding: Theory and cases K Dinnie Springer, 2010 | 1115 | 2010 |
| Place branding: Overview of an emerging literature K Dinnie Place branding 1 (1), 106-110, 2004 | 476 | 2004 |
| How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany G Walsh, K Dinnie, KP Wiedmann Journal of Services Marketing 20 (6), 412-420, 2006 | 442 | 2006 |
| Country-of-origin 1965-2004: A literature review K Dinnie Journal of Customer Behaviour 3 (2), 165-213, 2004 | 393 | 2004 |
| Corporate identity and corporate communications: the antidote to merger madness JMT Balmer, K Dinnie Corporate Communications: An International Journal 4 (4), 182-192, 1999 | 259 | 1999 |
| Nation branding and integrated marketing communications: an ASEAN perspective K Dinnie, TC Melewar, KU Seidenfuss, G Musa International marketing review 27 (4), 388-403, 2010 | 209 | 2010 |
| E-branding strategies of internet companies: Some preliminary insights from the UK KIN Ibeh, Y Luo, K Dinnie Journal of Brand Management 12 (5), 355-373, 2005 | 182 | 2005 |
| The five phases of SME brand-building E Centeno, S Hart, K Dinnie Journal of Brand Management 20 (6), 445-457, 2013 | 176 | 2013 |
| Citizen brand ambassadors: Motivations and perceived effects J Rehmet, K Dinnie Journal of Destination Marketing & Management 2 (1), 31-38, 2013 | 147 | 2013 |
| Repositioning the Korea brand to a global audience: challenges, pitfalls, and current strategy K Dinnie Korea Economic Institute Academic Paper Series 4 (9), 1-7, 2009 | 87 | 2009 |
| The effects of country of origin on UK consumers' perceptions of imported wines C Felzensztein, K Dinnie Journal of Food Products Marketing 11 (4), 109-117, 2006 | 82 | 2006 |
| The dimensions of nation brand personality: a study of nine countries YK Kim, SW Shim, K Dinnie Corporate Reputation Review 16 (1), 34-47, 2013 | 80 | 2013 |
| Transnational health care: from a global terminology towards transnational health region development T Mainil, F Van Loon, K Dinnie, D Botterill, V Platenkamp, H Meulemans Health Policy 108 (1), 37-44, 2012 | 53 | 2012 |
| Regional and country ethnocentrism: broadening ASEAN origin perspectives KU Seidenfuss, Y Kathawala, K Dinnie Asia Pacific Journal of Marketing and Logistics 25 (2), 298-320, 2013 | 50 | 2013 |
| Impications of National Identity for Marketing Strategy K Dinnie The Marketing Review 2 (3), 285-300, 2001 | 45 | 2001 |
| Merger madness: the final coup de grace JMT Balmer, K Dinnie Journal of General Management 24 (4), 53-70, 1999 | 39 | 1999 |
| Branding Cyprus–a stakeholder identification perspective K Dinnie, M Fola 7th International Conference on Marketing, Athens Institute for Education …, 2009 | 36 | 2009 |
| Enhancing China's image in Japan: Developing the nation brand through public diplomacy K Dinnie, A Lio Place Branding and Public Diplomacy 6, 198-206, 2010 | 31 | 2010 |
| The ethical challenge K Dinnie Destination Brands, 69-80, 2012 | 27 | 2012 |
