| “We aren't your reincarnation!” workplace motivation across X, Y and Z generations AB Mahmoud, L Fuxman, I Mohr, WD Reisel, N Grigoriou International Journal of Manpower 42 (1), 193-209, 2021 | 433 | 2021 |
| The impact of social media on the fashion industry I Mohr Journal of applied business and economics 15 (2), 17-22, 2013 | 160 | 2013 |
| Conceptualizing total quality orientation I Mohr‐Jackson European journal of marketing 32 (1/2), 13-22, 1998 | 143 | 1998 |
| The reincarnation of work motivation: Millennials vs older generations AB Mahmoud, WD Reisel, N Grigoriou, L Fuxman, I Mohr International Sociology 35 (4), 393-414, 2020 | 135 | 2020 |
| Buzz marketing for movies I Mohr Business horizons 50 (5), 395-403, 2007 | 129 | 2007 |
| A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study AB Mahmoud, WD Reisel, L Fuxman, I Mohr Scandinavian journal of psychology 62 (2), 267-275, 2021 | 113 | 2021 |
| A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend I Mohr, L Fuxman, AB Mahmoud Journal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022 | 78 | 2022 |
| Managing a total quality orientation: factors affecting customer satisfaction I Mohr-Jackson Industrial marketing management 27 (2), 109-125, 1998 | 72 | 1998 |
| Managing buzz marketing in the digital age I Mohr Journal of Marketing Development and Competitiveness 11 (2), 10-16, 2017 | 70 | 2017 |
| A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time AB Mahmoud, N Grigoriou, L Fuxman, WD Reisel, D Hack-Polay, I Mohr Journal of Strategic Marketing 30 (8), 746-763, 2022 | 61 | 2022 |
| The new 3Ps of sustainability marketing: The case of fashion L Fuxman, I Mohr, AB Mahmoud, N Grigoriou Sustainable Production and Consumption 31, 384-396, 2022 | 58 | 2022 |
| Quality function deployment: A valuable marketing tool I Mohr-Jackson Journal of Marketing Theory and Practice 4 (3), 60-67, 1996 | 52 | 1996 |
| Who’s more vulnerable? A generational investigation of COVID-19 perceptions’ effect on Organisational citizenship Behaviours in the MENA region: job insecurity … AB Mahmoud, D Hack-Polay, WD Reisel, L Fuxman, N Grigoriou, I Mohr, ... BMC Public Health 21, 1-17, 2021 | 51 | 2021 |
| Going viral: An analysis of YouTube videos I Mohr Journal of marketing development and competitiveness 8 (3), 43, 2014 | 51 | 2014 |
| A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa AB Mahmoud, D Hack-Polay, N Grigoriou, I Mohr, L Fuxman Journal of Brand Management 28 (5), 526, 2021 | 47 | 2021 |
| Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations AB Mahmoud, J Ball, D Rubin, L Fuxman, I Mohr, D Hack-Polay, ... Journal of Marketing Communications 28 (8), 864-888, 2022 | 37 | 2022 |
| Product rejuvenation: A less risky alternative to product innovation C Berenson, I Mohr-Jackson Business Horizons 37 (6), 51-58, 1994 | 32 | 1994 |
| Super Bowl: a case study of buzz marketing I Mohr International Journal of Sports Marketing and Sponsorship 9 (1), 28-34, 2007 | 19 | 2007 |
| Beyond the box office: A conceptual framework for the drivers of audience engagement D Rubin, I Mohr, V Kumar Journal of Business Research 151, 473-488, 2022 | 15 | 2022 |
| Determinants of blog success I Mohr Journal of Applied Business and Economics 18 (1), 2016 | 14 | 2016 |
