| Happiness from ordinary and extraordinary experiences A Bhattacharjee, C Mogilner Journal of consumer research 41 (1), 1-17, 2014 | 554 | 2014 |
| Tip of the hat, wag of the finger: How moral decoupling enables consumers to admire and admonish A Bhattacharjee, JZ Berman, A Reed Journal of Consumer Research 39 (6), 1167-1184, 2013 | 287 | 2013 |
| When Identity Marketing Backfires: Consumer Agency in Identity Expression A Bhattacharjee, J Berger, G Menon Journal of Consumer Research 41 (2), 2014 | 272 | 2014 |
| When Brands Are Built from Within A REED II, JB Cohen, A Bhattacharjee Handbook of brand relationships, 124-150, 2009 | 235* | 2009 |
| Moral identity and psychological distance: The case of adolescent parental socialization SA Hardy, A Bhattacharjee, A Reed II, K Aquino Journal of adolescence 33 (1), 111-123, 2010 | 207 | 2010 |
| Anti-Profit Beliefs: How People Neglect the Societal Benefits of Profit A Bhattacharee, J Dana, J Baron Journal of Personality and Social Psychology 113 (5), 671-696, 2017 | 190* | 2017 |
| Autonomy in Consumer Choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing Letters 491, 1-11, 2020 | 147 | 2020 |
| Self-reported use of different forms of aggression in late adolescence and emerging adulthood E Verona, N Sadeh, SM Case, A Reed, A Bhattacharjee Assessment 15 (4), 493-510, 2008 | 78 | 2008 |
| A creative destruction approach to replication: Implicit work and sex morality across cultures W Tierney, J Hardy III, C Ebersole, D Viganola, E Clemente, M Gordon, ... Journal of Experimental Social Psychology 93 (March 2021), 104060, 2021 | 48 | 2021 |
| The perils of marketing weight-management remedies and the role of health literacy LE Bolton, A Bhattacharjee, A Reed Journal of Public Policy & Marketing 34 (1), 50-62, 2015 | 33 | 2015 |
| Passing the buck to the wealthier: Reference-dependent standards of generosity JZ Berman, A Bhattacharjee, DA Small, G Zauberman Organizational Behavior and Human Decision Processes 157 (March), 46-56, 2020 | 19 | 2020 |
| Willpower as Moral Ability PJ Gai, A Bhattacharjee Journal of Experimental Psychology: General, 2022 | 11 | 2022 |
| People Think Companies Can’t Do Good and Make Money. Can Companies Prove Them Wrong? A Bhattacharjee, J Dana Harvard Business Review, 2017 | 11 | 2017 |
| Selling out: Producer motives in markets for art A Bhattacharjee, J Berman, J Dana, B Mellers ACR North American Advances, 2014 | 11* | 2014 |
| Global character and motivated moral decoupling among liberals and conservatives A Bhattacharjee, J Berman, A Reed II ACR North American Advances, 2015 | 6 | 2015 |
| Lay economic reasoning: An integrative review and call to action A Bhattacharjee, J Dana Consumer Psychology Review 7 (1), 3-39, 2024 | 4 | 2024 |
| Too Good to be True: Imperfection as a Signal of Authenticity A Bhattacharjee, A Barasch, K Wertenbroch INSEAD, 2018 | 4* | 2018 |
| So bad it's good: When and why consumers prefer bad options E Weingarten, A Bhattacharjee, P Williams Journal of Consumer Psychology, 2023 | 2 | 2023 |
| Not All Folk-Economic Beliefs are Best Understood through Our Ancestral Past A Bhattacharjee, J Dana Behavioral and Brain Sciences 41, 21-22, 2018 | 1 | 2018 |
| Price Fairness & Supply Neglect-1 B Christensen, A Bhattacharjee OSF, 2024 | | 2024 |
Americus Reed IIProfessor of MarketingVerified email at wharton.upenn.edu
