| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 425 | 2017 |
| Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups EM Ghazali, B Nguyen, DS Mutum, SF Yap Sustainability 11 (12), 3237, 2019 | 228 | 2019 |
| Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia EM Ghazali, DS Mutum, JH Chong, B Nguyen Asia Pacific Journal of Marketing and Logistics 30 (4), 1064-1086, 2018 | 194 | 2018 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26, 157-171, 2016 | 171 | 2016 |
| The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda MH Shahab, E Ghazali, M Mohtar International Journal of Consumer Studies 45 (4), 664-689, 2021 | 143 | 2021 |
| Impact of religious values and habit on an extended green purchase behaviour model EM Ghazali, DS Mutum, N Ariswibowo International Journal of Consumer Studies 42 (6), 639-654, 2018 | 138 | 2018 |
| Exploring player behavior and motivations to continue playing Pokémon GO E Ghazali, DS Mutum, MY Woon Information Technology & People 32 (3), 646-667, 2019 | 130 | 2019 |
| Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go EM Ghazali, DS Mutum, MY Woon Internet Research 29 (3), 504-528, 2019 | 106 | 2019 |
| To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers AA Mohd-Any, DS Mutum, EM Ghazali, L Mohamed-Zulkifli Journal of Service Theory and Practice 29 (5/6), 661-690, 2019 | 72 | 2019 |
| Demographics and personal characteristics of urban Malaysian entrepreneurs: An ethnic comparison MN Othman, EM Ghazali, CC Ong The 3rd International Conference on SMEs in a Global Economy, 6-7, 2004 | 68 | 2004 |
| Online loyalty and its interaction with switching barriers D Mutum, EM Ghazali, B Nguyen, D Arnott Journal of Retailing and Consumer Services 21 (6), 942-949, 2014 | 63 | 2014 |
| Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior DS Mutum, EM Ghazali, W Wei‐Pin Journal of Consumer Behaviour 20 (3), 827-844, 2021 | 61 | 2021 |
| Graduate versus non-graduate entrepreneurs in urban Malaysia: some insights into entrepreneurial personality, company and family background differences MN Othman, E Ghazali, YS Sung Journal for international business and entrepreneurship development 3 (1-2 …, 2006 | 55 | 2006 |
| Status-quo satisfaction and smartwatch adoption: a multi-group analysis EM Ghazali, DS Mutum, MHJ Pua, T Ramayah Industrial Management & Data Systems 120 (12), 2319-2347, 2020 | 51 | 2020 |
| Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students S Alwi, N Che-Ha, B Nguyen, EM Ghazali, DM Mutum, PJ Kitchen Qualitative Market Research: An International Journal 23 (1), 47-68, 2020 | 51 | 2020 |
| A study of player behavior and motivation to purchase Dota 2 virtual in game items EM Ghazali, H Al Halbusi, FAM Abdel Fattah, MU Hossain Uzir, ... Kybernetes 52 (6), 1937-1961, 2023 | 41 | 2023 |
| Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice N Rosli, N Che Ha, EM Ghazali The Bottom Line 32 (4), 308-339, 2019 | 38 | 2019 |
| Virtual reality in museums: does it promote visitor enjoyment and learning? H Shahab, M Mohtar, E Ghazali, PA Rauschnabel, A Geipel International Journal of Human–Computer Interaction 39 (18), 3586-3603, 2023 | 35 | 2023 |
| The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis EM Ghazali, DS Mutum, HH Javadi International Journal of Entrepreneurial Behavior & Research 27 (5), 1329-1350, 2021 | 34 | 2021 |
| Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping? E Ghazali, D Mutum, NA Mahbob International Journal of Electronic Marketing and Retailing 1 (1), 67-82, 2006 | 33 | 2006 |
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Verified email at oxfordbrookes.net
