| Developing and validating measures of facets of customer-based brand equity RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ... Journal of business research 57 (2), 209-224, 2004 | 2332 | 2004 |
| Conflicts in the work–family interface: Links to job stress, customer service employee performance, and customer purchase intent RG Netemeyer, JG Maxham III, C Pullig Journal of marketing 69 (2), 130-143, 2005 | 752 | 2005 |
| Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies S Dutta, C Pullig Journal of Business Research 64 (12), 1281-1287, 2011 | 457 | 2011 |
| I need my smartphone: A hierarchical model of personality and cell-phone addiction JA Roberts, C Pullig, C Manolis Personality and Individual Differences 79, 13-19, 2015 | 442 | 2015 |
| Survey-software implicit association tests: A methodological and empirical analysis TP Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, J LaBouff, ... Behavior research methods 51, 2194-2208, 2019 | 397 | 2019 |
| Attitude basis, certainty, and challenge alignment: A case of negative brand publicity C Pullig, RG Netemeyer, A Biswas Journal of the Academy of Marketing Science 34 (4), 528-542, 2006 | 378 | 2006 |
| The recycling cycle: An empirical examination of consumer waste recycling and recycling shopping behaviors A Biswas, JW Licata, D McKee, C Pullig, C Daughtridge Journal of Public Policy & Marketing 19 (1), 93-105, 2000 | 258 | 2000 |
| Consumer evaluation of low price guarantees: The moderating role of reference price and store image A Biswas, C Pullig, MI Yagci, DH Dean Journal of Consumer Psychology 12 (2), 107-118, 2002 | 184 | 2002 |
| Brand dilution: when do new brands hurt existing brands? C Pullig, CJ Simmons, RG Netemeyer Journal of Marketing 70 (2), 52-66, 2006 | 162 | 2006 |
| Salesforce automation systems: An exploratory examination of organizational factors associated with effective implementation and salesforce productivity C Pullig, JG Maxham III, JF Hair Jr Journal of Business Research 55 (5), 401-415, 2002 | 159 | 2002 |
| Contingent self‐esteem, self‐presentational concerns, and compulsive buying JA Roberts, C Manolis, C Pullig Psychology & Marketing 31 (2), 147-160, 2014 | 150 | 2014 |
| Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion A Biswas, S Dutta, C Pullig Journal of retailing 82 (3), 245-257, 2006 | 111 | 2006 |
| Consumer evaluation of reference price advertisements: Effects of other brands’ prices and semantic cues A Biswas, C Pullig, BC Krishnan, S Burton Journal of Public Policy & Marketing 18 (1), 52-65, 1999 | 108 | 1999 |
| The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ... Journal of Public Policy & Marketing 35 (2), 170-184, 2016 | 106 | 2016 |
| How gay–straight alliance groups mitigate the relationship between gay-bias victimization and adolescent suicide attempts B Davis, MBR Stafford, C Pullig Journal of the American Academy of Child & Adolescent Psychiatry 53 (12 …, 2014 | 103 | 2014 |
| A signaling theory approach to relationship recovery H Kharouf, DJ Lund, A Krallman, C Pullig European Journal of Marketing 54 (9), 2139-2170, 2020 | 86 | 2020 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 80 | 2013 |
| Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 76 | 2021 |
| Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 76 | 2014 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 75 | 2013 |