| Organizing for radical product innovation: The overlooked role of willingness to cannibalize RK Chandy, GJ Tellis Journal of marketing research 35 (4), 474-487, 1998 | 2333 | 1998 |
| The incumbent's curse? Incumbency, size, and radical product innovation RK Chandy, GJ Tellis Journal of marketing 64 (3), 1-17, 2000 | 2121 | 2000 |
| Research on Innovation: A Review and Agenda for Marketing Science J Hauser, GJ Tellis, A Griffin Marketing science 25 (6), 687-717, 2006 | 1876 | 2006 |
| Pioneer advantage: Marketing logic or marketing legend? PN Golder, GJ Tellis Journal of marketing Research 30 (2), 158-170, 1993 | 1431 | 1993 |
| Radical innovation across nations: The preeminence of corporate culture GJ Tellis, JC Prabhu, RK Chandy Journal of marketing 73 (1), 3-23, 2009 | 1424 | 2009 |
| Strategic bundling of products and prices: A new synthesis for marketing S Stremersch, GJ Tellis Journal of marketing 66 (1), 55-72, 2002 | 1222 | 2002 |
| Advertising exposure, loyalty, and brand purchase: A two-stage model of choice GJ Tellis Journal of marketing research 25 (2), 134-144, 1988 | 1089 | 1988 |
| Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent dirichlet allocation S Tirunillai, GJ Tellis Journal of marketing research 51 (4), 463-479, 2014 | 933 | 2014 |
| Does chatter really matter? Dynamics of user-generated content and stock performance S Tirunillai, GJ Tellis Marketing science 31 (2), 198-215, 2012 | 907 | 2012 |
| The price elasticity of selective demand: A meta-analysis of econometric models of sales GJ Tellis Journal of marketing research 25 (4), 331-341, 1988 | 882 | 1988 |
| Contextual and temporal components of reference price KN Rajendran, GJ Tellis Journal of marketing 58 (1), 22-34, 1994 | 824 | 1994 |
| Technological evolution and radical innovation A Sood, GJ Tellis Journal of marketing 69 (3), 152-168, 2005 | 793 | 2005 |
| Effective advertising: Understanding when, how, and why advertising works GJ Tellis Sage Publications, 2003 | 777 | 2003 |
| Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices GJ Tellis, GJ Gaeth Journal of marketing 54 (2), 34-45, 1990 | 727 | 1990 |
| Beyond the many faces of price: an integration of pricing strategies GJ Tellis Journal of marketing 50 (4), 146-160, 1986 | 693 | 1986 |
| The international takeoff of new products: The role of economics, culture, and country innovativeness GJ Tellis, S Stremersch, E Yin Marketing Science 22 (2), 188-208, 2003 | 646 | 2003 |
| First to market, first to fail? Real causes of enduring market leadership GJ Tellis, PN Golder MIT Sloan management review 37 (2), 65-75, 1996 | 589 | 1996 |
| How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities R Sethuraman, GJ Tellis, RA Briesch Journal of marketing research 48 (3), 457-471, 2011 | 575 | 2011 |
| Disruptive technology or visionary leadership? GJ Tellis Journal of Product Innovation Management 23 (1), 34-38, 2006 | 567 | 2006 |
| Reklama a podpora prodeje GJ Tellis Grada, 2000 | 550 | 2000 |
