| Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004 | 10848 | 2004 |
| Relational benefits in services industries: the customer’s perspective KP Gwinner, DD Gremler, MJ Bitner Journal of the academy of marketing science 26, 101-114, 1998 | 4492 | 1998 |
| Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002 | 4222 | 2002 |
| Customer-employee rapport in service relationships DD Gremler, KP Gwinner Journal of service research 3 (1), 82-104, 2000 | 1842 | 2000 |
| Building brand image through event sponsorship: The role of image transfer KP Gwinner, J Eaton Journal of advertising 28 (4), 47-57, 1999 | 1816 | 1999 |
| A model of image creation and image transfer in event sponsorship K Gwinner International marketing review 14 (3), 145-158, 1997 | 1441 | 1997 |
| A model of fan identification: Antecedents and sponsorship outcomes K Gwinner, SR Swanson Journal of services marketing 17 (3), 275-294, 2003 | 1158 | 2003 |
| A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors. LA Bettencourt, KP Gwinner, ML Meuter Journal of applied psychology 86 (1), 29, 2001 | 1103 | 2001 |
| Consumer perceptions of Internet retail service quality S Janda, PJ Trocchia, KP Gwinner International journal of service industry management 13 (5), 412-431, 2002 | 1034 | 2002 |
| Generating positive word‐of‐mouth communication through customer‐employee relationships DD Gremler, KP Gwinner, SW Brown International journal of service industry management 12 (1), 44-59, 2001 | 975 | 2001 |
| Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior N Stephens, KP Gwinner Journal of the Academy of Marketing science 26 (3), 172-189, 1998 | 816 | 1998 |
| Service customization through employee adaptiveness KP Gwinner, MJ Bitner, SW Brown, A Kumar Journal of Service Research 8 (2), 131-148, 2005 | 594 | 2005 |
| Rapport-building behaviors used by retail employees DD Gremler, KP Gwinner Journal of Retailing 84 (3), 308-324, 2008 | 586 | 2008 |
| Internet retail customer loyalty: the mediating role of relational benefits H Ju Rebecca Yen, KP Gwinner International Journal of Service Industry Management 14 (5), 483-500, 2003 | 558 | 2003 |
| Customization of the service experience: the role of the frontline employee LA Bettencourt, K Gwinner International journal of service industry management 7 (2), 3-20, 1996 | 536 | 1996 |
| The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context K Gwinner, G Bennett Journal of Sport Management 22 (4), 410-426, 2008 | 454 | 2008 |
| What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion G Walsh, KP Gwinner, SR Swanson Journal of Consumer Marketing 21 (2), 109-122, 2004 | 429 | 2004 |
| The impact of customer participation and service expectation on Locus attributions following service failure HJ Rebecca Yen, KP Gwinner, W Su International Journal of Service Industry Management 15 (1), 7-26, 2004 | 294 | 2004 |
| Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences. SR Swanson, K Gwinner, BV Larson, S Janda Sport Marketing Quarterly 12 (3), 2003 | 252 | 2003 |
| Image transfer in corporate event sponsorship: Assessing the impact of team identification and event-sponsor fit KP Gwinner, BV Larson, SR Swanson International Journal of Management and Marketing Research 2 (1), 1-15, 2009 | 215 | 2009 |
