| The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers YC Ou, PC Verhoef Journal of Business Research 80, 106-115, 2017 | 208 | 2017 |
| The interplay of customer experience and commitment T Keiningham, J Ball, S Benoit, HL Bruce, A Buoye, J Dzenkovska, L Nasr, ... Journal of Services Marketing 31 (2), 148-160, 2017 | 204 | 2017 |
| The effects of customer equity drivers on loyalty across services industries and firms YC Ou, PC Verhoef, T Wiesel Journal of the Academy of Marketing Science 45, 336-356, 2017 | 138 | 2017 |
| The role of consumer confidence in creating customer loyalty YC Ou, L de Vries, T Wiesel, PC Verhoef Journal of Service Research 17 (3), 339-354, 2014 | 132 | 2014 |
| The effects of customer equity drivers on loyalty intentions across industries and firms YC Ou, P Verhoef, T Wiesel Journal of the Academy of Marketing Science, 2015 | 3 | 2015 |
| Value from experiences and customer happiness: implications for customer experience management: an abstract JJ Brakus, YC Ou, L Zarantonello Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers VA Vieira, DN Rafael, YC Ou European Journal of Marketing, 2024 | | 2024 |
| On Customer Emotions and Loyalty Strategies YC Ou 37th ISMS Marketing Science Conference, 2015 | | 2015 |
| Toward a further understanding of drivers of customer loyalty across economic conditions, industries, firms, and customers YC Ou | | 2014 |
| Customer Performance Trends: Resultaten van Drie Jaar DCPI-Onderzoek (Results of the Three-Year DCPI-Survey) T Wiesel, E de Haan, YC Ou | | 2012 |
| Customer Performance Trends: Resultaten van drie jaar DCPI-onderzoek T Wiesel, E De Haan, YC Ou CIC, 2012 | | 2012 |
